Monthly Archives: May 2017

[Video] Quantifying Emotional Response for your Brands and Products

Entropik presents Affect Lab Decoding Emotional Interactivity. Transforming product experiences by decoding human emotions.

Next era of computing - Cognitive and Affective Computing

Next era of computing – Cognitive and Affective Computing

[vc_row][vc_column width=”2/3″][vc_column_text]Every 10 years or so, the industry as a whole gets addicted to certain buzzwords and there is definitely a rational argument behind it. If we look at Gartner’s hype cycle for emerging technologies, the adoption curve ranges anywhere … Read More

Affect Score - Why should every content creator be aware of it?

Affect Score – Why should every content creator be aware of it?

[vc_row][vc_column width=”2/3″][vc_column_text] As Ian Maitland – the Emmy-Award winning director and editor says: “It is the filmmaker’s job to create moods in such a realistic manner that the audience will experience those same emotions enacted on the screen, and thus … Read More

Entropik Tech features in the Cool Vendors in AI in India

Entropik Tech has been recognized in the ‘Cool Vendors in Artificial Intelligence in India, 2017’ report by Gartner. Gartner, world’s leading information technology research and advisory company publishes a report every year identifying top vendors that deliver innovative, cutting-edge solutions … Read More

Emotion is What Moves People & Now We Can Quantify It- Mother’s Day Showcase

[vc_row][vc_column width=”2/3″][vc_column_text]It’s that time of the year when social media is lit up with emotional declarations of love for mothers and news-feed is filled with #HappyMothersDay ads. Each advertisement fighting to capture your attention & remind us of this special … Read More

The Stickiness Factor - No more a mystery!

The Stickiness Factor – No more a mystery!

[vc_row][vc_column width=”2/3″][vc_column_text] Coca-cola paid 33 MM$ for the rights to sponsor the 1992 Olympics, but despite a huge advertising push, only 12 percent of TV viewers realised that they were the official Olympics soft drink , and another 5 percent … Read More


Brain Wave Signal (EEG) of NeuroSky, Inc.

Raw EEG signals with dry electrodes of NeuroSky system were compared to those with wet electrodes with Biopac system. FFTs were performed to compare signal characteristics of the EEGs, especially power spectrums. Results show that EEG signals of NeuroSky system … Read More


Exploration of the Effect of Electroencephalograph Levels in Experienced Archers

This preliminary study aims to record the brainwaves of two experienced archers, while undertaking the process of aiming and shooting arrows at a target. The brainwaves are then analysed for repeatability and dominant characteristics within individual electroencephalograph activity. Images of … Read More


Evaluation of Attention and Relaxation Levels of Archers in Shooting Process using Brain Wave Signal Analysis Algorithms

Archer’s capability of attention and relaxation control during shooting process was evaluated using EEG technology. Attention and meditation algorithms were used to represent the levels of mental concentration and relaxation levels. Elite, mid-level, and novice archers were tested for short … Read More