Posted by Charu Bhatnagar | May 30, 2017
[Video] Quantifying Emotional Response for your Brands and Products

Entropik presents Affect Lab www.affectlab.io Decoding Emotional Interactivity. Transforming product experiences by decoding human emotions.

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Posted by ENTROPIK | May 30, 2017
3 Ways human behaviour research can be applied to your brand/product

Transform your products | Create Ads that move | Launch Brands that connect Write to us on info@affectlab.com or Click here to schedule a demo NOW!

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Next era of computing - Cognitive and Affective Computing
Posted by Lava Kumar | May 21, 2017
Next era of computing – Cognitive and Affective Computing

Every 10 years or so, the industry as a whole gets addicted to certain buzzwords and there is definitely a rational argument behind it. If we look at Gartner's hype...

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Affect Score - Why should every content creator be aware of it?
Posted by ENTROPIK | May 19, 2017
Affect Score – Why should every content creator be aware of it?

As Ian Maitland - the Emmy-Award winning director and editor says: "It is the filmmaker's job to create moods in such a realistic manner that the audience will experience those...

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Posted by Charu Bhatnagar | May 16, 2017
Entropik Tech features in the Cool Vendors in AI in India

Entropik Tech has been recognized in the 'Cool Vendors in Artificial Intelligence in India, 2017' report by Gartner. Gartner, world's leading information technology research and advisory company publishes a report...

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Posted by Ranjan Kumar | May 15, 2017
Emotion is What Moves People & Now We Can Quantify It- Mother’s Day Showcase

It’s that time of the year when social media is lit up with emotional declarations of love for mothers and news-feed is filled with #HappyMothersDay ads. Each advertisement fighting to...

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The Stickiness Factor - No more a mystery!
Posted by ENTROPIK | May 15, 2017
The Stickiness Factor – No more a mystery!

Coca-cola paid 33 MM$ for the rights to sponsor the 1992 Olympics, but despite a huge advertising push, only 12 percent of TV viewers realised that they were the official...

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Research
Posted by ENTROPIK | May 12, 2017
Brain Wave Signal (EEG) of NeuroSky, Inc.

Raw EEG signals with dry electrodes of NeuroSky system were compared to those with wet electrodes with Biopac system. FFTs were performed to compare signal characteristics of the EEGs, especially...

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Research
Posted by ENTROPIK | May 12, 2017
Exploration of the Effect of Electroencephalograph Levels in Experienced Archers

This preliminary study aims to record the brainwaves of two experienced archers, while undertaking the process of aiming and shooting arrows at a target. The brainwaves are then analysed for...

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Research
Posted by ENTROPIK | May 12, 2017
Evaluation of Attention and Relaxation Levels of Archers in Shooting Process using Brain Wave Signal Analysis Algorithms

Archer's capability of attention and relaxation control during shooting process was evaluated using EEG technology. Attention and meditation algorithms were used to represent the levels of mental concentration and relaxation...

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