Posted by Charu Bhatnagar | June 27, 2017
Entropik uses AI to gauge brand preference

Bengaluru-based Entropik Technologies aims to help businesses make better decisions     Artificial intelligence (AI), which can help predict users’ emotions, may re-define how consumer preference is learnt.  Bengaluru-based Entropik...

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Posted by Charu Bhatnagar | June 22, 2017
Revolutionising Product Experience with AI-Story of a Bangalore Startup!

Revolutionising the artificial intelligence space in India is Entropik Tech, which is making use of human behaviour to reflect on the branding experiences. Through a software that taps the emotional...

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Posted by Ranjan Kumar | June 20, 2017
Introducing the Affect Lab Android App

  Why ask consumers what they want, when you can read their mind?   Ditch the traditional research approach, stop asking questions and start decoding user's subconscious. No need for...

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Posted by Charu Bhatnagar | June 20, 2017
PayU India in Search for the Next Big Startup; host UpStart Pitch

The application process for UpStart pitch began on April 12th and received an overwhelming response with over 150 pitches in the one month application window. In continuance with its endeavor...

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Posted by Charu Bhatnagar | June 20, 2017
Emotion recognition startup Entropik wins PayU’s UpStart Pitch

Bangalore-based Entropik Technologies Pvt. Ltd, which recognises emotions to help companies understand consumer behaviour, has won the first edition of UpStart Pitch, an event organised by payments firm PayU India...

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Posted by Ranjan Kumar | June 20, 2017
EMOTION-CONTROLLED MARKETING

  In his classic work on human psychology, The Crowd: A Study of the Popular Mind, Gustave LeBon wrote: “The greater part of our daily actions are the result of...

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Posted by Charu Bhatnagar | June 19, 2017
Entropik Finishes First in #UpStart Codeup Pitch

Entropik Tech conquers the #UpstartCodeup Pitch, a startup event held in Bengaluru. UpStart Pitch’, a joint initiative of PayU India with kstart & Matrix Partners, was looking for the next...

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Posted by Uttam Pandey | June 15, 2017
How can Affect Lab Be Used in Video Production Pipeline [A Visual Guide]

Affect Lab goes beyond surveys and questionnaires, to delve into users' subconscious & ensure your brand resonates with them emotionally. Depending on the campaign goal, Affect Lab can be plugged...

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Posted by Vinay Sasi | June 12, 2017
Let Consumer Emotions define your media strategy for Maximum impact

Almost 90% of the human behavior is driven by emotions. If your content marketing strategy for videos hasn’t been able to tap into emotions, you’re probably not getting even 20%...

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