Monthly Archives: June 2017

Entropik uses AI to gauge brand preference

Originally Published in Business Standard Bengaluru-based Entropik Technologies aims to help businesses make better decisions     Artificial intelligence (AI), which can help predict users’ emotions, may re-define how consumer preference is learnt.  Bengaluru-based Entropik Technologies aims to help businesses … Read More

Revolutionising Product Experience with AI-Story of a Bangalore Startup!

Originally Published on Revolutionising the artificial intelligence space in India is Entropik Tech, which is making use of human behaviour to reflect on the branding experiences. Through a software that taps the emotional perspective of the consumers, Entropik Tech … Read More

Introducing the Affect Lab Android App

  Why ask consumers what they want, when you can read their mind?   Ditch the traditional research approach, stop asking questions and start decoding user’s subconscious. No need for any lab setup, recording equipment, computer or even pen & … Read More

PayU India in Search for the Next Big Startup; host UpStart Pitch

Originally Published on BWDisrupt Businessworld The application process for UpStart pitch began on April 12th and received an overwhelming response with over 150 pitches in the one month application window. In continuance with its endeavor to promote entrepreneurship and startups … Read More

Emotion recognition startup Entropik wins PayU’s UpStart Pitch

Originally Published on Bangalore-based Entropik Technologies Pvt. Ltd, which recognises emotions to help companies understand consumer behaviour, has won the first edition of UpStart Pitch, an event organised by payments firm PayU India wherein startups present disruptive ideas to … Read More


  In his classic work on human psychology, The Crowd: A Study of the Popular Mind, Gustave LeBon wrote: “The greater part of our daily actions are the result of hidden motives which escape our Observation.” What truly compels people … Read More

Entropik Finishes First in #UpStart Codeup Pitch

Entropik Tech conquers the #UpstartCodeup Pitch, a startup event held in Bengaluru. UpStart Pitch’, a joint initiative of PayU India with kstart & Matrix Partners, was looking for the next big startup in India. Being part of the featured Top … Read More

How can Affect Lab Be Used in Video Production Pipeline [A Visual Guide]

Affect Lab goes beyond surveys and questionnaires, to delve into users’ subconscious & ensure your brand resonates with them emotionally. Depending on the campaign goal, Affect Lab can be plugged in at any stage of  your production pipeline. Check out … Read More

Let Consumer Emotions define your media strategy for Maximum impact

Almost 90% of the human behavior is driven by emotions. If your content marketing strategy for videos hasn’t been able to tap into emotions, you’re probably not getting even 20% of the response rate you deserve. Digital advertising spends in … Read More