Posted by ENTROPIK | July 28, 2017
Game On: UX testing for Mobile Games

Case Brief: India’s mobile gaming market is all set to cross $400 million by 2022. The number of mobile gamers are also predicted to reach 628 million by 2020 and...

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Posted by ENTROPIK | July 27, 2017
How can AI be used to bridge the gap between data and human emotions

  Renowned American Futurist Ray Kurzweil once said, "Artificial intelligence will reach human levels by around 2029. Follow that out further to say, 2045, we will have multiplied the intelligence,...

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Posted by Uttam Pandey | July 24, 2017
Marketing 101: Questions Every Content Marketer Should Ask

Social media today, is super cluttered! The volume of content being shared by users and businesses, is increasing by the day. This has resulted in even the best of brands...

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Posted by Ranjan Kumar | July 11, 2017
A 45 BILLION DOLLAR INDUSTRY RUNNING ON EMPIRICAL CORRELATION

  How do we find out what customers think about brands? The obvious answer is “Consumer Behavior Research”. It is the go-to strategy most businesses use to find out what...

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Posted by Uttam Pandey | July 7, 2017
Add the power of Human Emotions to your Advertising

As advertisers we spend so much time creating videos & chasing viewers via paid advertisements that we miss out on, incorporating consumer feedback & ensuring our content resonates with users...

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Posted by Vinay Sasi | July 3, 2017
Why your Video Content isn’t going Viral?

Have you stumbled upon a video on YouTube with more than a million views and wondered why it went viral? While some might like to say the creator got lucky,...

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Posted by Uttam Pandey | July 3, 2017
Does Consumer Research Make You Want to Seek Peace Like The Yogis?

    How often have you read a Consumer Behavior Research report & realized it raises more questions than answers? After days of waiting to receive these reports you end...

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