As an internet user, you’ve come across products that you are actively using today and those that you even recommend others to not try. Your basis of product judgment? User...
CASE BRIEF: The eCommerce industry is growing at a rapid rate and the market competition witnessed by consumers is getting more expensive by the day. From free deliveries, special...
Case Brief: Product A/B testing is one of the most important aspects for a company. Conducted across the complete product life cycle - introduction, growth, maturity and decline, these tests...
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When most market research techniques rely on what users have to say, it is time to give yours a competitive edge by knowing a customer's unarticulated and unsaid feelings.
Impact on Topline
Emotional Parameters Measured