Product Variant Testing – FMCG

Posted by user | September 6, 2017 | Case Study

Case Brief:

Product A/B testing is one of the most important aspects for a company. Conducted across the complete product life cycle – introduction, growth, maturity and decline, these tests should be able to provide businesses with actionable insights that help them optimize for faster growth.

Now surveys can get you an insight into how the consumers feel about your overall product or service. While the rating from 1 to 10 can give you an idea of how they feel, it doesn’t let you understand which aspect of it do they want you to improve – unless you ask a question, even then you end up with vague & biased inputs.

That’s where we used Affect Lab to arrive at actionable consumer insights for the brand. It enables you to conduct an analysis of a user’s reaction to products by mapping their brainwaves, measuring behavioral parameters like ATTENTION, APPRECIATION, CONCENTRATION, cognitive parameters like HAPPINESS, BOREDOM & FAMILIARITY.

 

Why the study?

To understand the competitive edge in the aggressive and fast growing market with product quality as the only parameter to gain traction.

To calibrate the relation between the cigarette variants and consumer behavioural parameters associated with them.
Identifying the emotional factor driving cigarette consumption and testing the effect of branding on an average consumer.

 

What did we learn?

Affect Lab was able to conduct an in-depth analysis of the consumers the cigarette variants were tested on. The results were as follows:

  • Familiarity: V5 showed the highest amount of mental effort, lowering the familiarity with the blend. V1, the branded cigarette showed the highest familiarity score (delta of 35%)
  • Happiness: All cigarettes except V10, showed an increase in happiness levels during the test duration. V6, followed by V4 were the least appreciated products. The highest appreciation was received for V2 (delta of 50%), followed by V3 and V8.
  • Relaxation: All cigarettes except V9 and V10, led to a decrease in the alertness and the pleasantness levels; i.e. a marked increase in the relaxation of the consumer’s mind.
  • Boredom: All cigarettes consistently showed an overall decrease in boredom, making it one of the biggest reasons for high cigarette consumption.

 

How did we analyse this?

To achieve the above stated aim, Affect Labs followed a methodical approach to arrive at actionable consumer insights. The Affect Lab Sensor placed on the headset, touching the test user’s forehead, is able to map these brainwaves.

  • Number of product variants tested: 10
  • Number of test users: 12
  • Sampling technique: Pre-decided by the client. The group consisted of a sample of their loyalist demographic target audience and Brand approved qualified panel of 12 testers as participants.
  • Pre test: 20 seconds of data observation before start of every trial.
  • Test duration: The average time it takes for a cigarette to burn completely.

 

How can you use this?

Affect Lab offers actionable insights that help you:

  1. Develop a behavioral positioning map for the brand in a target market.
  2. Optimize products and branding according to consumer emotions for higher acceptance rate in the market.
  3. Achieve a competitive edge in the market, understanding consumer psychology.

To know more about how Affect Lab analysed the cigarette variants and consumer experience, and to see how it maps brainwaves into actionable graphs, DOWNLOAD OUR CASE STUDY TODAY! Leave your email in the comments section below or shoot a mail to us on info@entropiktech.com

Blog Comments

Please share the case study of PRODUCT VARIANT TESTING – FMCG

would like to refer to the product test case study

Pretty nice post. I just stumbled upon your weblog and wanted to say that I’ve truly enjoyed surfing around your blog posts. In any case I will be subscribing to your rss feed and I hope you write again soon!

I just want to say I am very new to weblog and seriously savored you’re web-site. Probably I’m planning to bookmark your site . You amazingly come with terrific articles and reviews. Thanks for sharing your website page.

I like this web site its a master peace ! Glad I detected this on google .

Arms down, Apple’s app store wins as a result of a mile. It is really a huge amount of all styles of purposes vs a fairly disappointed variety of a handful for Zune. Microsoft is made up of Options, specifically inside of the realm of games, nevertheless I’m not positive I might want in direction of wager on the foreseeable future if this attribute is sizeable toward yourself. The iPod is a substantially much better final decision within that circumstance.

Hi, Neat post. There is a problem with your web site in internet explorer, might check this¡K IE still is the market chief and a good element of folks will miss your fantastic writing because of this problem.

I must show my admiration for your kindness giving support to men who need assistance with this one matter. Your very own commitment to getting the solution up and down turned out to be astonishingly invaluable and has all the time encouraged regular people much like me to get to their targets. Your amazing invaluable guide entails a great deal to me and still more to my office colleagues. Thank you; from each one of us.

I do accept as true with all the ideas you have offered for your post. They’re very convincing and can definitely work. Nonetheless, the posts are too short for newbies. May just you please extend them a bit from next time? Thank you for the post.

A lot of thanks for all of your hard work on this web page. My mother really loves working on investigation and it’s really easy to understand why. We all notice all of the dynamic means you provide practical tricks on this web site and in addition improve contribution from other people on the area of interest plus our favorite daughter is without question being taught a lot of things. Enjoy the rest of the year. You have been doing a good job.

Hi there, I found your website by the use of Google while looking for a comparable matter, your site came up, it appears to be like great. I’ve bookmarked it in my google bookmarks.

Hi, Neat post. There is an issue along with your site in internet explorer, might check this… IE still is the market chief and a big component of people will omit your great writing due to this problem.

Thanks, I’ve just been searching for information about this topic for a long time and yours is the best I’ve came upon so far. But, what in regards to the conclusion? Are you sure about the supply?

Sorry for the huge research, yet I am very loving the fresh new Zune, and assume this, as properly as the high quality critiques some other men and women comprise published, will assistance yourself determine if it is really the instantly conclusion for yourself.

Hello there, You’ve done an incredible job. I will definitely digg it and personally suggest to my friends. I am sure they’ll be benefited from this web site.

You could certainly see your enthusiasm within the work you write. The arena hopes for even more passionate writers like you who aren’t afraid to mention how they believe. Always go after your heart.

Simply want to say your article is as astonishing. The clearness in your post is simply spectacular and i could assume you are an expert on this subject. Fine with your permission let me to grab your RSS feed to keep updated with forthcoming post. Thanks a million and please carry on the gratifying work.

Thank you for the auspicious writeup. It in fact was a amusement account it. Look advanced to far added agreeable from you! By the way, how can we communicate?

Of course, what a magnificent blog and illuminating posts, I will bookmark your site.Have an awsome day!

Hi there, just became alert to your blog through Google, and found that it is truly informative. I’m gonna watch out for brussels. I will appreciate if you continue this in future. Many people will be benefited from your writing. Cheers!

I am always searching online for tips that can help me. Thank you!

I have been absent for some time, but now I remember why I used to love this blog. Thanks , I will try and check back more frequently. How frequently you update your site?

Usually I don’t learn article on blogs, however I would like to say that this write-up very pressured me to try and do so! Your writing taste has been amazed me. Thanks, quite nice post.

I truly enjoy looking through on this web site , it has good content . “Beauty in things exist in the mind which contemplates them.” by David Hume.

I truly appreciate this post. I’ve been looking all over for this! Thank goodness I found it on Bing. You have made my day! Thank you again!

Sorry for the large overview, nonetheless I am particularly loving the clean Zune, and anticipate this, as perfectly as the Great assessments some other persons contain composed, will help oneself make a decision if it is really the straight choice for yourself.

I went over this website and I think you have a lot of wonderful info, bookmarked (:.

I wanted to send a quick message in order to appreciate you for those magnificent techniques you are placing on this website. My particularly long internet research has at the end of the day been honored with reliable suggestions to go over with my family and friends. I ‘d state that that many of us website visitors are very much lucky to dwell in a wonderful network with very many special people with good things. I feel somewhat blessed to have discovered your entire web page and look forward to some more fun times reading here. Thanks once again for everything.

hi!,I like your writing very a lot! percentage we keep in touch more about your article on AOL? I require an expert in this house to unravel my problem. Maybe that is you! Having a look ahead to look you.

It’s appropriate time to make some plans for the future and it’s time to be happy. I have read this post and if I could I desire to suggest you few interesting things or advice. Maybe you can write next articles referring to this article. I want to read more things about it!

I don’t even know how I ended up here, but I thought this post was great. I do not know who you are but certainly you’re going to a famous blogger if you aren’t already 😉 Cheers!

I happen to be commenting to let you understand what a perfect encounter our daughter found browsing your webblog. She came to understand several details, which include how it is like to have a wonderful teaching heart to make other individuals smoothly learn selected multifaceted topics. You actually exceeded her expectations. Thank you for offering these necessary, safe, edifying and even unique tips on this topic to Janet.

hello!,I really like your writing so so much! percentage we keep up a correspondence extra approximately your article on AOL? I require a specialist on this area to resolve my problem. May be that is you! Having a look forward to look you.

I am not sure where you’re getting your information, but great topic. I needs to spend some time learning much more or understanding more. Thanks for great information I was looking for this info for my mission.

Hey there, You’ve done an excellent job. I’ll certainly digg it and personally recommend to my friends. I am sure they will be benefited from this site.

You have brought up a very wonderful points , appreciate it for the post.

Hiya, I’m really glad I have found this information. Today bloggers publish only about gossips and net and this is really annoying. A good website with exciting content, this is what I need. Thank you for keeping this site, I’ll be visiting it. Do you do newsletters? Can not find it.

whoah this blog is excellent i love reading your articles. Keep up the great work! You already know, many people are looking around for this info, you could help them greatly.

Great goods from you, man. I’ve understand your stuff previous to and you are just too wonderful. I actually like what you’ve acquired here, certainly like what you’re saying and the way in which you say it. You make it enjoyable and you still take care of to keep it smart. I cant wait to read far more from you. This is actually a wonderful site.

Thanks so much for giving everyone such a marvellous possiblity to read from here. It is often so pleasant and as well , stuffed with a great time for me personally and my office friends to visit your web site minimum 3 times per week to see the latest issues you have. And definitely, we are always amazed for the breathtaking opinions you serve. Some 4 tips on this page are ultimately the finest I’ve had.

Just desire to say your article is as amazing. The clarity in your post is simply cool and i can assume you are an expert on this subject. Well with your permission allow me to grab your feed to keep updated with forthcoming post. Thanks a million and please carry on the gratifying work.

whoah this blog is great i like reading your posts. Stay up the great work! You realize, a lot of individuals are looking around for this information, you could aid them greatly.

Thanks for the sensible critique. Me & my neighbor were just preparing to do some research about this. We got a grab a book from our area library but I think I learned more from this post. I am very glad to see such great info being shared freely out there.

Hello there, just became alert to your blog through Google, and found that it is really informative. I am gonna watch out for brussels. I will be grateful if you continue this in future. A lot of people will be benefited from your writing. Cheers!

I have been absent for some time, but now I remember why I used to love this web site. Thanks , I will try and check back more frequently. How frequently you update your web site?

Undeniably believe that which you said. Your favorite reason appeared to be on the net the simplest thing to be aware of. I say to you, I certainly get annoyed while people think about worries that they just don’t know about. You managed to hit the nail upon the top and also defined out the whole thing without having side effect , people could take a signal. Will probably be back to get more. Thanks

of course like your web-site however you have to take a look at the spelling on quite a few of your posts. Many of them are rife with spelling problems and I in finding it very bothersome to tell the reality then again I’ll certainly come again again.

Thank you for the sensible critique. Me and my neighbor were just preparing to do a little research about this. We got a grab a book from our area library but I think I learned more from this post. I’m very glad to see such excellent information being shared freely out there.

Apple at this time contains Rhapsody as an app, which is a fantastic begin, but it is previously hampered via the lack of ability toward keep locally on your iPod, and contains a dismal 64kbps bit price. If this adjustments, then it will relatively negate this usefulness for the Zune, nevertheless the 10 music for each thirty day period will nonetheless be a significant additionally inside Zune Pass’ like.

Good write-up, I am normal visitor of one’s website, maintain up the nice operate, and It’s going to be a regular visitor for a lengthy time.

I just couldn’t leave your website prior to suggesting that I extremely loved the standard information an individual supply to your guests? Is going to be again frequently to inspect new posts.

As a Newbie, I am always searching online for articles that can help me. Thank you

Keep up the wonderful work , I read few articles on this website and I believe that your site is real interesting and has bands of superb information.

I was suggested this web site by my cousin. I am not sure whether this post is written by him as nobody else know such detailed about my trouble. You’re amazing! Thanks!

I’ll immediately seize your rss as I can not to find your email subscription link or e-newsletter service. Do you have any? Kindly permit me recognise in order that I could subscribe. Thanks.

obviously like your web-site however you have to take a look at the spelling on quite a few of your posts. A number of them are rife with spelling problems and I in finding it very troublesome to inform the truth then again I’ll definitely come again again.

I’ll machines this analyze in direction of Two models of human beings: latest Zune householders who are thinking of an update, and americans attempting toward make your mind up among a Zune and an iPod. (There are other avid gamers worthy of thinking of out there, together with the Sony Walkman X, but I be expecting this provides yourself plenty of details to create an knowledgeable decision of the Zune vs avid gamers other than the iPod line as nicely.)

I would like to show my appreciation to you for bailing me out of this particular matter. Because of browsing through the the net and obtaining concepts that were not pleasant, I figured my entire life was well over. Existing without the approaches to the issues you’ve solved all through your entire website is a crucial case, as well as the ones which might have in a negative way affected my entire career if I hadn’t encountered your blog post. That expertise and kindness in handling a lot of stuff was precious. I’m not sure what I would have done if I had not come across such a point like this. It’s possible to at this point relish my future. Thanks for your time very much for the high quality and results-oriented help. I won’t be reluctant to suggest the website to anybody who ought to have recommendations on this area.

Thanks for the guidelines shared on your blog. Something also important I would like to express is that weight loss is not information about going on a dietary fads and trying to shed as much weight as possible in a couple of days. The most effective way in losing weight is by acquiring it slowly and obeying some basic recommendations which can help you to make the most through your attempt to lose fat. You may know and already be following these tips, nevertheless reinforcing understanding never hurts.

Hello, you used to write fantastic, but the last few posts have been kinda boring¡K I miss your tremendous writings. Past several posts are just a little bit out of track! come on!

Good write-up, I am normal visitor of one¡¦s website, maintain up the nice operate, and It is going to be a regular visitor for a long time.

Thank you for sharing superb informations. Your web-site is very cool. I’m impressed by the details that you have on this site. It reveals how nicely you understand this subject. Bookmarked this website page, will come back for more articles. You, my pal, ROCK! I found simply the information I already searched all over the place and simply could not come across. What a great web-site.

Can I just say what a relief to search out someone who truly knows what theyre speaking about on the internet. You undoubtedly know tips on how to carry an issue to mild and make it important. Extra individuals must learn this and perceive this aspect of the story. I cant imagine youre not more fashionable since you undoubtedly have the gift.

Hello my family member! I want to say that this article is awesome, nice written and include approximately all significant infos. I would like to see extra posts like this.

You completed various nice points there. I did a search on the issue and found nearly all persons will consent with your blog.

I really appreciate this post. I’ve been looking all over for this! Thank goodness I found it on Bing. You have made my day! Thx again!

I do trust all the ideas you’ve offered in your post. They’re very convincing and can definitely work. Nonetheless, the posts are too brief for novices. Could you please lengthen them a bit from next time? Thank you for the post.

If you might be nonetheless upon the fence: grab your beloved earphones, head down toward a Suitable Buy and ask in the direction of plug them into a Zune then an iPod and look at which one particular appears superior to yourself, and which interface generates you smile additional. Then you’ll realize which is specifically for yourself.

I liked up to you will obtain carried out right here. The cartoon is tasteful, your authored material stylish. nevertheless, you command get bought an nervousness over that you want be delivering the following. in poor health no doubt come more in the past once more since exactly the similar nearly very ceaselessly inside case you shield this hike.

Some really choice posts on this website , bookmarked .

Add a comment

Solve : *
19 + 10 =


*Please complete all fields correctly

Related Posts

Posted by Zonun Ralte | December 5, 2018
Measuring Viewer Engagement Insights using Emotion AI Featuring Captain Marvel’s Trailer
THE SUBJECT - Fans of the Marvel Cinematic Universe are in for a real treat with this one. When Marvel...
Posted by Zonun Ralte | October 24, 2018
Failed marketing campaigns! How we aim to help marketers avoid these disasters.
  What seems like a good idea within a creative brainstorming space can fail catastrophically when put out in the...

Why Choose Us?

When most market research techniques rely on what users have to say, it is time to give yours a competitive edge by knowing a customer's unarticulated and unsaid feelings.

DON'T DELIVER A PRODUCT, DELIVER AN EXPERIENCE.
SCHEDULE A DEMO

100%

Impact on Topline

120sec

Setup Time

20+

Emotional Parameters Measured