Bring Your Products To Life! – Product Research

Posted by arun | July 19, 2018 | Articles

With modern businesses evolving into bigger and better brands, competition is higher than ever before. This makes it incredibly important for you to ensure that your brand is offering top of the range products to consumers to keep up with your rivals


Give your product the right make-over

Test each stage of product development, right from an early a Product Idea, Logo Design, Packaging, Taste, Variants, Shelf Placement and even natural environment testing.


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EEG brainwave mapping, Facial decoding and Eye tracking help decode the subconscious emotions of a consumer. Access our platform with your Affect Lab login credentials and conduct research with any or all 3 technologies at one go! Affect Lab also enables you to set the survey questionnaire to arrive at metrics that include brand recall and purchase intent etc.

EEG brainwave mapping analyses the activity in your brain picked up by the electrical impulse and converts the data into more understandable metrics. Facial coding maps the key landmarks on your face based on the reflexes to understand the emotions. Eye tracking, visual activity is monitored using a standard webcam & screen-based Eye Tracking software. Read More

Insights that Accelerate your product performance

Discover more about your product with Emotion Spectrum, Affective Performance Score, Visual Attention, Activation, Valence, Appreciation and Engagement levels . Evaluate your products strength across various parameters.


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Why Choose Us?

When most market research techniques rely on what users have to say, it is time to give yours a competitive edge by knowing a customer's unarticulated and unsaid feelings.



Impact on Topline


Setup Time


Emotional Parameters Measured