Author Archives: Charu Bhatnagar

The Story of Tastes: How to Use EEG to Understand Your Consumer Choices

. The food industry is exhibiting manifold growth; multiple brands are competing for a place on your plate. Recipe for sustained growth? A flavor that ‘delights’ the taste buds. With millions riding on every new product, brands test out many … Read More

Who won the Sales wars? Big billion Day vs. Great Indian festival

Top 25 Stars of Startup-O ‘Fasttrack’ Season 4

Originally Published in Congratulations to the Top 25 startups from Startup-O ‘Fasttrack’ Season 4. These were shortlisted from 143 startups that registered for this season. 63 startups were taken in to participate from across 11 countries and 10 tech … Read More

[VIDEO] How to set up Consumer Behavior Research with Affect Lab

Decode user experience by using Brain Wave Mapping & Facial Expression tracking in under 2 minutes. Seriously, it’s that easy.

Entropik uses AI to gauge brand preference

Originally Published in Business Standard Bengaluru-based Entropik Technologies aims to help businesses make better decisions     Artificial intelligence (AI), which can help predict users’ emotions, may re-define how consumer preference is learnt.  Bengaluru-based Entropik Technologies aims to help businesses … Read More

Revolutionising Product Experience with AI-Story of a Bangalore Startup!

Originally Published on Revolutionising the artificial intelligence space in India is Entropik Tech, which is making use of human behaviour to reflect on the branding experiences. Through a software that taps the emotional perspective of the consumers, Entropik Tech … Read More

PayU India in Search for the Next Big Startup; host UpStart Pitch

Originally Published on BWDisrupt Businessworld The application process for UpStart pitch began on April 12th and received an overwhelming response with over 150 pitches in the one month application window. In continuance with its endeavor to promote entrepreneurship and startups … Read More

Emotion recognition startup Entropik wins PayU’s UpStart Pitch

Originally Published on Bangalore-based Entropik Technologies Pvt. Ltd, which recognises emotions to help companies understand consumer behaviour, has won the first edition of UpStart Pitch, an event organised by payments firm PayU India wherein startups present disruptive ideas to … Read More

Entropik Finishes First in #UpStart Codeup Pitch

Entropik Tech conquers the #UpstartCodeup Pitch, a startup event held in Bengaluru. UpStart Pitch’, a joint initiative of PayU India with kstart & Matrix Partners, was looking for the next big startup in India. Being part of the featured Top … Read More