Author Archives: Lava Kumar

How to really measure ROI on Sports Sponsorship this World Cup?

    The World Cup has already begun and is packed full for the key matches. As the players get on with the matches and millions of people tune in to watch them, brands are glued to their performance dashboards … Read More

Next era of computing - Cognitive and Affective Computing

Next era of computing – Cognitive and Affective Computing

[vc_row][vc_column width=”2/3″][vc_column_text]Every 10 years or so, the industry as a whole gets addicted to certain buzzwords and there is definitely a rational argument behind it. If we look at Gartner’s hype cycle for emerging technologies, the adoption curve ranges anywhere … Read More

Affect Lab