Author Archives: Ranjan Kumar

Decoding consumer emotions with facial expression tracking

“Using Facial Coding To Analyze Customers In This Digital Age”   That’s correct! Conducting surveys and circulating questionnaires among customers are passe in this time and age. Today, understanding customer behavior has gone beyond these conventional methods. Marketers and businesses … Read More

A 45 BILLION DOLLAR INDUSTRY RUNNING ON EMPIRICAL CORRELATION

  How do we find out what customers think about brands? The obvious answer is “Consumer Behavior Research”. It is the go-to strategy most businesses use to find out what their consumers think about them or their new ideas – … Read More

Introducing the Affect Lab Android App

  Why ask consumers what they want, when you can read their mind?   Ditch the traditional research approach, stop asking questions and start decoding user’s subconscious. No need for any lab setup, recording equipment, computer or even pen & … Read More

EMOTION-CONTROLLED MARKETING

  In his classic work on human psychology, The Crowd: A Study of the Popular Mind, Gustave LeBon wrote: “The greater part of our daily actions are the result of hidden motives which escape our Observation.” What truly compels people … Read More

Emotion is What Moves People & Now We Can Quantify It- Mother’s Day Showcase

[vc_row][vc_column width=”2/3″][vc_column_text]It’s that time of the year when social media is lit up with emotional declarations of love for mothers and news-feed is filled with #HappyMothersDay ads. Each advertisement fighting to capture your attention & remind us of this special … Read More