Posted by Ranjan Kumar | October 3, 2017
Decoding consumer emotions with facial expression tracking

"Using Facial Coding To Analyze Customers In This Digital Age"   That’s correct! Conducting surveys and circulating questionnaires among customers are passe in this time and age. Today, understanding customer...

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Posted by Ranjan Kumar | July 11, 2017
A 45 BILLION DOLLAR INDUSTRY RUNNING ON EMPIRICAL CORRELATION

  How do we find out what customers think about brands? The obvious answer is “Consumer Behavior Research”. It is the go-to strategy most businesses use to find out what...

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Posted by Ranjan Kumar | June 20, 2017
Introducing the Affect Lab Android App

  Why ask consumers what they want, when you can read their mind?   Ditch the traditional research approach, stop asking questions and start decoding user's subconscious. No need for...

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Posted by Ranjan Kumar | June 20, 2017
EMOTION-CONTROLLED MARKETING

  In his classic work on human psychology, The Crowd: A Study of the Popular Mind, Gustave LeBon wrote: “The greater part of our daily actions are the result of...

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Posted by Ranjan Kumar | May 15, 2017
Emotion is What Moves People & Now We Can Quantify It- Mother’s Day Showcase

It’s that time of the year when social media is lit up with emotional declarations of love for mothers and news-feed is filled with #HappyMothersDay ads. Each advertisement fighting to...

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When most market research techniques rely on what users have to say, it is time to give yours a competitive edge by knowing a customer's unarticulated and unsaid feelings.

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