Posted by ENTROPIK | September 20, 2017
SALES WARS – big billion day vs the great indian festival

CASE BRIEF:   The eCommerce industry is growing at a rapid rate and the market competition witnessed by consumers is getting more expensive by the day. From free deliveries, special...

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Posted by ENTROPIK | September 6, 2017
Product Variant Testing – FMCG

Case Brief: Product A/B testing is one of the most important aspects for a company. Conducted across the complete product life cycle - introduction, growth, maturity and decline, these tests...

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Posted by ENTROPIK | July 28, 2017
Game On: UX testing for Mobile Games

Case Brief: India’s mobile gaming market is all set to cross $400 million by 2022. The number of mobile gamers are also predicted to reach 628 million by 2020 and...

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Posted by ENTROPIK | July 27, 2017
How can AI be used to bridge the gap between data and human emotions

  Renowned American Futurist Ray Kurzweil once said, "Artificial intelligence will reach human levels by around 2029. Follow that out further to say, 2045, we will have multiplied the intelligence,...

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Posted by ENTROPIK | May 30, 2017
3 Ways human behaviour research can be applied to your brand/product

Transform your products | Create Ads that move | Launch Brands that connect Write to us on info@affectlab.com or Click here to schedule a demo NOW!

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Affect Score - Why should every content creator be aware of it?
Posted by ENTROPIK | May 19, 2017
Affect Score – Why should every content creator be aware of it?

As Ian Maitland - the Emmy-Award winning director and editor says: "It is the filmmaker's job to create moods in such a realistic manner that the audience will experience those...

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The Stickiness Factor - No more a mystery!
Posted by ENTROPIK | May 15, 2017
The Stickiness Factor – No more a mystery!

Coca-cola paid 33 MM$ for the rights to sponsor the 1992 Olympics, but despite a huge advertising push, only 12 percent of TV viewers realised that they were the official...

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Research
Posted by ENTROPIK | May 12, 2017
Brain Wave Signal (EEG) of NeuroSky, Inc.

Raw EEG signals with dry electrodes of NeuroSky system were compared to those with wet electrodes with Biopac system. FFTs were performed to compare signal characteristics of the EEGs, especially...

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