Author Archives: ENTROPIK

SALES WARS – big billion day vs the great indian festival

CASE BRIEF:   The eCommerce industry is growing at a rapid rate and the market competition witnessed by consumers is getting more expensive by the day. From free deliveries, special credits, humongous marketing budgets and more, Indian consumers get to … Read More

Product Variant Testing – FMCG

Case Brief: Product A/B testing is one of the most important aspects for a company. Conducted across the complete product life cycle – introduction, growth, maturity and decline, these tests should be able to provide businesses with actionable insights that … Read More

WHAT IS FACIAL CODING & HOW TO USE IT FOR CONSUMER BEHAVIOUR ANALYSIS

Game On: UX testing for Mobile Games

Case Brief: India‚Äôs mobile gaming market is all set to cross $400 million by 2022. The number of mobile gamers are also predicted to reach 628 million by 2020 and 1.16 billion by 2030. But tapping into this huge market … Read More

How can AI be used to bridge the gap between data and human emotions

  Renowned American Futurist Ray Kurzweil once said, “Artificial intelligence will reach human levels by around 2029. Follow that out further to say, 2045, we will have multiplied the intelligence, the human biological machine intelligence of our civilization a billion-fold.” … Read More

Affect Score - Why should every content creator be aware of it?

Affect Score – Why should every content creator be aware of it?

[vc_row][vc_column width=”2/3″][vc_column_text] As Ian Maitland – the Emmy-Award winning director and editor says: “It is the filmmaker’s job to create moods in such a realistic manner that the audience will experience those same emotions enacted on the screen, and thus … Read More

The Stickiness Factor - No more a mystery!

The Stickiness Factor – No more a mystery!

[vc_row][vc_column width=”2/3″][vc_column_text] Coca-cola paid 33 MM$ for the rights to sponsor the 1992 Olympics, but despite a huge advertising push, only 12 percent of TV viewers realised that they were the official Olympics soft drink , and another 5 percent … Read More

Research

Brain Wave Signal (EEG) of NeuroSky, Inc.

Raw EEG signals with dry electrodes of NeuroSky system were compared to those with wet electrodes with Biopac system. FFTs were performed to compare signal characteristics of the EEGs, especially power spectrums. Results show that EEG signals of NeuroSky system … Read More