Research
Posted by ENTROPIK | May 12, 2017
Sensitivity of EEG upper alpha activity to cognitive and affective creativity interventions

We investigated whether creative cognition can be improved by means of cognitive and affective stimulation and whether these interventions are associated with changes of EEG alpha activity. Participants were required...

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Research
Posted by ENTROPIK | May 12, 2017
EEG alpha and theta oscillations reflect cognitive and memory performance: a review and analysis

Evidence is presented that EEG oscillations in the alpha and theta band reflect cognitive and memory performance in particular. Good performance is related to two types of EEG phenomena i...

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TVF
Posted by ENTROPIK | May 12, 2017
Establishing a Emotional Connect With Viewers

Case Brief: The popularity of OTT content has been increasing at an astonishing pace; Series fanatics across the world are critical of the content quality as well as very vocal...

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Brand movers
Posted by ENTROPIK | May 12, 2017
Bench-marking & Ranking Your Videos

Case Brief: It is becoming more and more challenging to understand what consumers respond to, today. While some videos go viral in just a few hours, there are others on...

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Posted by ENTROPIK | May 12, 2017
Optimizing Video Advertisements

Case Brief: With the advertising market becoming more cluttered by the second, brands need to connect with the consumers before they can sell their products or services. But the connect...

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Byjus
Posted by ENTROPIK | May 11, 2017
Content Presentation – What Works & What Doesn’t

Case Brief: Every student has a different way of learning. They look for different formats of tutorials to find what best suits their consumption. We conducted a study on competitive...

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Research
Posted by ENTROPIK | May 10, 2017
Recognizing the Degree of Human Attention Using EEG Signals from Mobile Sensors

During the learning process, whether students remain attentive throughout instruction generally influences their learning efficacy. If teachers can instantly identify whether students are attentive they can be suitably reminded to...

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PaytmFreecharge
Posted by ENTROPIK | May 10, 2017
UX Optimization; Feature Testing for Apps

Case Brief: Understanding what will engage users and bring them back as repeat customers, and identifying the elements that might discourage them from taking an action, can be challenging. UX...

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