Posted by Uttam Pandey | April 19, 2018
Eye Tracking Infographic

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Posted by Uttam Pandey | July 24, 2017
Marketing 101: Questions Every Content Marketer Should Ask

Social media today, is super cluttered! The volume of content being shared by users and businesses, is increasing by the day. This has resulted in even the best of brands...

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Posted by Uttam Pandey | July 7, 2017
Add the power of Human Emotions to your Advertising

As advertisers we spend so much time creating videos & chasing viewers via paid advertisements that we miss out on, incorporating consumer feedback & ensuring our content resonates with users...

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Posted by Uttam Pandey | July 3, 2017
Does Consumer Research Make You Want to Seek Peace Like The Yogis?

    How often have you read a Consumer Behavior Research report & realized it raises more questions than answers? After days of waiting to receive these reports you end...

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Posted by Uttam Pandey | June 15, 2017
How can Affect Lab Be Used in Video Production Pipeline [A Visual Guide]

Affect Lab goes beyond surveys and questionnaires, to delve into users' subconscious & ensure your brand resonates with them emotionally. Depending on the campaign goal, Affect Lab can be plugged...

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When most market research techniques rely on what users have to say, it is time to give yours a competitive edge by knowing a customer's unarticulated and unsaid feelings.

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