Author Archives: Vinay Sasi

Why your Video Content isn’t going Viral?

Have you stumbled upon a video on YouTube with more than a million views and wondered why it went viral? While some might like to say the creator got lucky, there is actually a whole lot of work and strategy … Read More

Let Consumer Emotions define your media strategy for Maximum impact

Almost 90% of the human behavior is driven by emotions. If your content marketing strategy for videos hasn’t been able to tap into emotions, you’re probably not getting even 20% of the response rate you deserve. Digital advertising spends in … Read More