Author Archives: Zonun Ralte

Measuring Viewer Engagement Insights using Emotion AI Featuring Captain Marvel’s Trailer

THE SUBJECT – Fans of the Marvel Cinematic Universe are in for a real treat with this one. When Marvel Studios launched the first trailer of Captain Marvel movie, it almost broke the internet with 109 million views worldwide within … Read More

ENTROPIK TECH UPDATES ITS EMOTION TECH PLATFORM – ‘AFFECT LAB’

At Entropik tech, we offer a more intuitive approach to consumer behavior studies using emotionally perceptive Artificial Intelligence technologies.  Consumer Brands use our solutions through an online SaaS platform – Affect Lab In the last couple of days we have … Read More

Mind-boggling Wonders Of 5G – Movies that watch you back, virtual and augmented reality and more

Sentiment Analysis

To put it in simple language, Sentiment Analysis reads – enormously massive data generated online by consumers who are expressing their feelings and attitudes about brands, products or services on the internet, through various social media sites, review portals, website … Read More

Failed marketing campaigns! How we aim to help marketers avoid these disasters.

  What seems like a good idea within a creative brainstorming space can fail catastrophically when put out in the open market. A lot of money, time and resources are invested into creating advertisement campaigns as they carry forward an … Read More

Redefining Business Landscape with the New Frontier: Emotion Analytics

Analytics has evolved from being algorithmic to emotionally perceptive, this has a lot of significance for brands. Since long, data analytics has been relying on an impersonal algorithm that deciphers data and comes up with an intelligent narrative of things. … Read More

Affect Lab