Affect Lab Blog

LIFE AT ENTROPIK – GEETA SINGH RAJPUT, SOFTWARE ENGINEER, ENGINEERING THE FUTURE OF TECHNOLOGY

Geeta is a software engineer at Entropik. She is who we all love calling the quintessential good girl. A successful career woman, she has been staying away from her family making a mark for herself in the big city and … Read More

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How to really measure ROI on Sports Sponsorship this World Cup?

    The World Cup has already begun and is packed full for the key matches. As the players get on with the matches and millions of people tune in to watch them, brands are glued to their performance dashboards … Read More

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Top 5 Insights We Learnt In 2018 That You Can Apply In Your Consumer Studies

Affect Lab employs its multimodal Emotion Recognition technologies, including EEG-Brain Wave Mapping, Eye Tracking, and Facial Coding, among others – to accurately quantify consumers psychological responses to brand offerings in a coherent and easy to comprehend tabulation, to optimize consumer … Read More

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Entropik Tech wins the Amazon AI Conclave 2018 in Media & Entertainment Category

Entropik Tech, won the award in the Media and Entertainment category at the on-going Amazon AI Conclave 2018, Bengaluru Bengaluru, December 13, 2018: Entropik Tech, India’s only EmotionAI company in India, won the award in the Media and Entertainment category … Read More

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CEO India: Machines Get Emotionally Intelligent – by Ranjan Kumar

Originally Published in CEO India Magazine EmotionAI platforms like Affect Lab, IBM Watson and Affectiva provide brands access to a range of Emotion Recognition Technologies. Read the original article : https://www.magzter.com/IN/Imagine-Media-&-Lifestyle-Pvt-Ltd./CEO-India/Business/303476

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Eye Tracking Infographic

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WHAT IS FACIAL CODING & HOW TO USE IT FOR CONSUMER BEHAVIOUR ANALYSIS

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Ad In Review: Samsung’s #TheOmnipresentBoss Ad Campaign

Samsung delivers a concise message with an interesting ad campaign  #TheOmnipresentBoss, subtly highlights the latest product feature – #AltZLife – ‘Quick Switch’  Samsung’s new ad teaser titled, ‘The Omnipresent Boss’, featuring Gajraj Rao as a spying boss, garnered over 40-million … Read More

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Ad In Review ‘Heineken – Back to the Bars’

Heineken’s 60-secs Ad #BacktotheBars, imagines the new normal at clubs in a pandemic-stricken world.Affect Lab deployed the Emotion AI tech to figure out what caught the viewer’s attention, how engaged audiences were to the ad film, and how long did they maintain continuous attention. … Read More

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Ad In Review: Behind Nike’s Internet-Breaking Creative #YouCan’tStopUs

Ad In Review: Behind Nike’s Internet-Breaking Creative #YouCan’tStopUs

Nike’s 90 secs the blink-and-you-miss-it ad- ‘You Can’t Stop Us,’ featuring 53 athletes, having 60+ million views on YouTube, let’s unearth the unstated response & reactions from viewers using Emotion AI tech … Read More

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Media Planning Optimization | Affect Lab

Leading FMCG Brand lifts Marketing Spend ROI by 34%

A globally well-known Fast-Moving Consumer Goods (FMCG) brand with annual marketing spend of over $6 billion runs commercials in several formats on Facebook, Hotstar, and YouTube, majorly consumed through televisions, laptops, and mobiles. Given the ever-evolving complex web of ad … Read More

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Usability Optimization Chatbots

IT Consulting Firm Maximizes Chatbot Utilization by 21%

A leading IT consulting firm with a revenue of $44.33 billion is driving the digital transformation for a premier multinational bank. As part of the transformative process, one of their mandates is to deliver a superlative customer experience across digital … Read More

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Emerging Technology Trends in HR to watch out for in 2021

Emerging Technology Trends in HR to watch out for in 2021

Emotion AI tech hold the key by having the ability to compensate for the lack of human touch and the absence of brimming workspaces. Emotion AI has the power to revolutionize the workplace of the future. … Read More

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"Powered with technologies such as eye-tracking, facial coding, and UX testing techniques in Emotion AI, educators can reform their content to maximize the student's learning. AI-driven emotion analytics and algorithms can also help teachers gain insights into the emotional intelligence, learning abilities, and behavioral skills of each student," writes Ranjan Kumar,

Future of Emotion AI In The Education Sector

The ongoing coronavirus pandemic and accompanying lockdown brought ripples across the global education sector. Millions of students shifted to online learning overnight. As several industries across the globe incurred losses, the EdTech industry witnessed a boom like never before.  With … Read More

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Born On Campus: IIT Kharagpur engineer Ranjan Kumar has turned a college project into an insights providing start-up

Born On Campus: IIT Kharagpur engineer Ranjan Kumar has turned a college project into an insights providing start-up

In the News: Face it! Here’s your feedback “Money never starts an idea; it is the idea that starts the money,” said W J Cameron, and the birth and rise of Entropik Tech personify the quote. Everybody has watched movies … Read More

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Ad In Review: ‘A Climate Change Promise from Apple’, Affect Lab’s Emotion AI Tech Decodes the Heart Tugging Creative

Ad In Review: ‘A Climate Change Promise from Apple’, Affect Lab’s Emotion AI Tech Decodes the Heart Tugging Creative

‘A Climate Change Promise from Apple’, Affect Lab – Emotion AI Platform Decodes the Heart Tugging Creative with Emotion AI Technologies
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Top Tech Trends Redefining the Future of Marketing & Advertising

Top Tech Trends Redefining the Future of Marketing & Advertising

Where most industries took a hit, the inverse is true for online marketing and advertising. Even though organizations established digital presences long before 2020, the Coronavirus outbreak abruptly altered consumer preferences and behavior. As businesses enter 2021, marketing strategies and … Read More

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