Geeta is a software engineer at Entropik. She is who we all love calling the quintessential good girl. A successful career woman, she has been staying away from her family making a mark for herself in the big city and … Read More
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How to really measure ROI on Sports Sponsorship this World Cup?
The World Cup has already begun and is packed full for the key matches. As the players get on with the matches and millions of people tune in to watch them, brands are glued to their performance dashboards … Read More
Top 5 Insights We Learnt In 2018 That You Can Apply In Your Consumer Studies
Affect Lab employs its multimodal Emotion Recognition technologies, including EEG-Brain Wave Mapping, Eye Tracking, and Facial Coding, among others – to accurately quantify consumers psychological responses to brand offerings in a coherent and easy to comprehend tabulation, to optimize consumer … Read More
Entropik Tech wins the Amazon AI Conclave 2018 in Media & Entertainment Category
Entropik Tech, won the award in the Media and Entertainment category at the on-going Amazon AI Conclave 2018, Bengaluru Bengaluru, December 13, 2018: Entropik Tech, India’s only EmotionAI company in India, won the award in the Media and Entertainment category … Read More
CEO India: Machines Get Emotionally Intelligent – by Ranjan Kumar
Originally Published in CEO India Magazine EmotionAI platforms like Affect Lab, IBM Watson and Affectiva provide brands access to a range of Emotion Recognition Technologies. Read the original article : https://www.magzter.com/IN/Imagine-Media-&-Lifestyle-Pvt-Ltd./CEO-India/Business/303476
Ad In Review: Behind Nike’s Internet-Breaking Creative #YouCan’tStopUs
Nike’s 90 secs the blink-and-you-miss-it ad- ‘You Can’t Stop Us,’ featuring 53 athletes, having 60+ million views on YouTube, let’s unearth the unstated response & reactions from viewers using Emotion AI tech … Read More
Leading FMCG Brand lifts Marketing Spend ROI by 34%
A globally well-known Fast-Moving Consumer Goods (FMCG) brand with annual marketing spend of over $6 billion runs commercials in several formats on Facebook, Hotstar, and YouTube, majorly consumed through televisions, laptops, and mobiles. Given the ever-evolving complex web of ad … Read More
IT Consulting Firm Maximizes Chatbot Utilization by 21%
A leading IT consulting firm with a revenue of $44.33 billion is driving the digital transformation for a premier multinational bank. As part of the transformative process, one of their mandates is to deliver a superlative customer experience across digital … Read More
Emerging Technology Trends in HR to watch out for in 2021
Emotion AI tech hold the key by having the ability to compensate for the lack of human touch and the absence of brimming workspaces. Emotion AI has the power to revolutionize the workplace of the future. … Read More
Future of Emotion AI In The Education Sector
The ongoing coronavirus pandemic and accompanying lockdown brought ripples across the global education sector. Millions of students shifted to online learning overnight. As several industries across the globe incurred losses, the EdTech industry witnessed a boom like never before. With … Read More
Born On Campus: IIT Kharagpur engineer Ranjan Kumar has turned a college project into an insights providing start-up
In the News: Face it! Here’s your feedback “Money never starts an idea; it is the idea that starts the money,” said W J Cameron, and the birth and rise of Entropik Tech personify the quote. Everybody has watched movies … Read More
Ad In Review: ‘A Climate Change Promise from Apple’, Affect Lab’s Emotion AI Tech Decodes the Heart Tugging Creative
‘A Climate Change Promise from Apple’, Affect Lab – Emotion AI Platform Decodes the Heart Tugging Creative with Emotion AI Technologies
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Top Tech Trends Redefining the Future of Marketing & Advertising
Where most industries took a hit, the inverse is true for online marketing and advertising. Even though organizations established digital presences long before 2020, the Coronavirus outbreak abruptly altered consumer preferences and behavior. As businesses enter 2021, marketing strategies and … Read More
“Emotion AI will soon find space in everyday virtual recruitment with a hope to make hiring more qualified employee,” says Ranjan Kumar, CEO & Founder of Entropik Tech
Following the Coronavirus pandemic, human resource wings and recruitment cells are experiencing rapid transformation. With increased emphasis on remote working, virtual meetings, digital tracking, hybrid workspace technologies, and virtual hiring are set to shape the future of work cultures across … Read More
Retail Tech Trends: What’s Next in-store for you in 2021?
From rapidly changing customer behavior to logistics issues, retail businesses across the globe are affected by COVID-19. Here’s an infographic displaying the challenges faced by the retail industry, and how new technologies are helping retail brands run the business smoothly and keep the ‘economy’ rolling. … Read More
