Video conversations are becoming more commonplace by the minute. While human beings are naturally well-versed at interpreting body language, non-verbal cues, and nuanced facial expressions, remote video conversations opened an avenue of opportunities for the Emotion AI industry. … Read More
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LIFE AT ENTROPIK – GEETA SINGH RAJPUT, SOFTWARE ENGINEER, ENGINEERING THE FUTURE OF TECHNOLOGY
Geeta is a software engineer at Entropik. She is who we all love calling the quintessential good girl. A successful career woman, she has been staying away from her family making a mark for herself in the big city and … Read More
How to really measure ROI on Sports Sponsorship this World Cup?
The World Cup has already begun and is packed full for the key matches. As the players get on with the matches and millions of people tune in to watch them, brands are glued to their performance dashboards … Read More
Top 5 Insights We Learnt In 2018 That You Can Apply In Your Consumer Studies
Affect Lab employs its multimodal Emotion Recognition technologies, including EEG-Brain Wave Mapping, Eye Tracking, and Facial Coding, among others – to accurately quantify consumers psychological responses to brand offerings in a coherent and easy to comprehend tabulation, to optimize consumer … Read More
Entropik Tech wins the Amazon AI Conclave 2018 in Media & Entertainment Category
Entropik Tech, won the award in the Media and Entertainment category at the on-going Amazon AI Conclave 2018, Bengaluru Bengaluru, December 13, 2018: Entropik Tech, India’s only EmotionAI company in India, won the award in the Media and Entertainment category … Read More
CEO India: Machines Get Emotionally Intelligent – by Ranjan Kumar
Originally Published in CEO India Magazine EmotionAI platforms like Affect Lab, IBM Watson and Affectiva provide brands access to a range of Emotion Recognition Technologies. Read the original article : https://www.magzter.com/IN/Imagine-Media-&-Lifestyle-Pvt-Ltd./CEO-India/Business/303476
In The News: Entropik Makes a Mark in the Deep Tech Space
Did you know that 14% of the total investments from funding agencies and VC firms in 2020 were in deep-tech ventures? These statistics from NASSCOM’s annual startup report are up from 11% in 2019. Moreover, 87% of the 2020 investments … Read More
Ad In Review: Best of Easter Ads Launched in 2021
From chocolate bunnies hopping around to ‘egg-cellent’ Easter puns, brands went all out on commercials this Easter. Whether it’s Cadbury’s Creme Egg Golden Goobilee or Target’s New Twist on Traditions, marketers leveraged Easter’s joyful theme well. Let us have a look at … Read More
In The News: Entropik Boosts Emotion-Driven Branding
As a subset of Artificial Intelligence, Emotion AI is emerging as a resourceful technology in detecting and interpreting human emotional signals. The disruptive technology of emotion recognition is ushering in changes to the consumer insights industry, and market research methods … Read More
Entropik Features in Analytics Insight’s Top 15 Emotion AI Startups
The adoption of AI, ML, IoT, deep learning technologies, and the growing need for emotional connection in digital communications in the post-COVID-19 scenario has led to rapid disruption from companies worldwide. The emotion detection and recognition industry is slated for exponential growth … Read More
Entropik’s Emotion AI Tech Enabling Global Brands Decode How Customers Feel About Them
Consumers’ cognitive responses and behaviour towards brand elements, communication and marketing Ads have a significantly greater influence on their purchase intent. While customers may not realize that their emotions drive their purchases, research indicates that 95% of shopping decisions are emotion-driven. Brands … Read More
Entropik Secures Finalist Spot under Two Categories At The 11th Aegis Graham Bell Awards (AGBA)
Entropik is a leader in Emotion AI and deep-tech innovation, earned finalists spots in the categories of Innovation in EdTech and Innovation in AI in the 11th Aegis Graham Bell Awards (AGBA). Entropik was nominated for Innovation in EdTech, Innovation in ConsumerTech, and Innovation in AI. The … Read More
Behind Dhoni’s New Avatars in #IndiaKaApnaMantra for Vivo IPL 2021
Affect Lab platform illustrates how Emotion AI can help companies identify whether their advertisement is evoking the desired sentiments from the customers or not. By acquiring detailed summaries of consumer emotion, attention, and engagement at a subconscious level, running profitable ad campaigns is easier. … Read More
Most Emotion Triggering Digital Ads Of the Month – February 2021
Emotions ran high in the commercials marking 2021’s shortest month. From Mahindra Group’s International Day of Women and Girls in Science special to Apple TV’s Originals’ strong narratives wooed the viewers. Where Valentine’s Day, vaccination, Covid-19, and Holi remained key … Read More
Entropik’s Emotion AI Tech Helping Brands Win Big by Decoding Consumer Emotions
“In a virtual environment, users can go through a whole shelf, which includes the clients’ package and a bunch of competitor packages. Our Emotion AI Tech tracks exactly where do they look, how much time they spent on a particular package,” says Ranjan Kumar … Read More
Entropik’s Emotion Report: Powerful Ads on Women’s Day 2021 that Caught Viewers’ Attention
Fueled by fantasy than reality, ad campaigns often fail to represent and market to women. However, on the occasion of International Women’s Day 2021, Entropik presents to you the latest women-centric ads stirring meaningful conversations through fun, emotional, and offbeat … Read More
