Case Studies – Media EQ

Media EQ

Case Study

Concept Testing – Scratch Film

Brand Communication and Ads are a means to convey the Values & features of Product or Brand in ways that resonate best with the Target Audience. Usually a misaligned communication leads to a drop in Organic conversion and thus low

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Case Study

Optimizing Media Plan using EMOTION AI

Case Brief A leading global FMCG brand with over 6 Bn $ in Annual marketing Spends is aspiring to solve Marketing Attribution problem using Advanced Technology of Emotion AI.  Given an ever-evolving complex web of Ad distribution channels and form

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