Case Study
Planogram testing Case study
Know more on how this leading retail corporation explored data-backed, scientific technology to test their planograms across their retail chain
October 1, 2020
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Case Studies
Case Study
Dental Care brand packaging and shelf test – Case Study
Know more on how this dental care brand evaluated their new toothbrush packaging displayed on the aisle of the shopping centre for best audience engagement.
October 1, 2020
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Case Study
TVC Creative testing – Case Study
Know how a Leading Consumer brand evaluated and optimized their TVC Ad to ensure best ROI
October 1, 2020
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Case Study
Concept Testing – Scratch Film
Brand Communication and Ads are a means to convey the Values & features of Product or Brand in ways that resonate best with the Target Audience. Usually a misaligned communication leads to a drop in Organic conversion and thus low
October 1, 2020
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Case Study
A/B Testing Digital Ads – Case Study
Know more on how this company for personal care products evaluated ad efficacies to identify winning creative, optimize ROI with Affect lab
October 1, 2020
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Case Study
Optimizing Media Plan using EMOTION AI
Case Brief A leading global FMCG brand with over 6 Bn $ in Annual marketing Spends is aspiring to solve Marketing Attribution problem using Advanced Technology of Emotion AI. Given an ever-evolving complex web of Ad distribution channels and form
September 29, 2020
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