The role of FMCG packaging is very critical in marketing and has gained greater importance in the past few decades. According to research, 84% of professionals working for fast-moving consumer goods are under more pressure to introduce new products to
A leading Cash and Carry wholesaler with 52 stores across the nation that are serving 4-million-member partners was looking for data-backed, scientific and scalable technology to test their planograms across the retail chain. Regardless of channel, store format, product, or
Driving conversions in retail, especially in the brick-and-mortar model is becoming complex. To remain viable in this competitive environment, retailers must constantly improve their store economics. A leading Indian retail corporation with 52 stores across the nation that are serving
Know more on how this dental care brand evaluated their new toothbrush packaging displayed on the aisle of the shopping centre for best audience engagement.
Know how a Leading Consumer brand evaluated and optimized their TVC Ad to ensure best ROI
Brand Communication and Ads are a means to convey the Values & features of Product or Brand in ways that resonate best with the Target Audience. Usually a misaligned communication leads to a drop in Organic conversion and thus low
