Case Studies

Case Study

Product Variant Testing – FMCG

Case Brief: Product A/B testing is one of the most important aspects for a company. Conducted across the complete product life cycle – introduction, growth, maturity and decline, these tests should be able to provide businesses with actionable insights that

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Case Study

Game On: UX testing for Mobile Games

Case Brief: India’s mobile gaming market is all set to cross $400 million by 2022. The number of mobile gamers are also predicted to reach 628 million by 2020 and 1.16 billion by 2030. But tapping into this huge market

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TVF
Case Study

Establishing a Emotional Connect With Viewers

Case Brief: The popularity of OTT content has been increasing at an astonishing pace; Series fanatics across the world are critical of the content quality as well as very vocal on social media, making it very difficult job for the

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Case Study

Optimizing Video Advertisements

[vc_row][vc_column width=”5/6″][vc_row_inner][vc_column_inner width=”5/6″][vc_column_text] Case Brief: With the advertising market becoming more cluttered by the second, brands need to connect with the consumers before they can sell their products or services. But the connect to be achieved here isn’t just a

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Byjus
Case Study

Content Presentation – What Works & What Doesn’t

[vc_row][vc_column width=”5/6″][vc_row_inner][vc_column_inner width=”5/6″][vc_column_text padding_setting=”1″ desktop_padding=”custom-desktop-padding”] Case Brief: Every student has a different way of learning. They look for different formats of tutorials to find what best suits their consumption. We conducted a study on competitive exam tutorials by 3 different

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PaytmFreecharge
Case Study

UX Optimization; Feature Testing for Apps

[vc_row][vc_column width=”2/3″][vc_column_text]Case Brief: Understanding what will engage users and bring them back as repeat customers, and identifying the elements that might discourage them from taking an action, can be challenging. UX testing is an important line item for every product

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Affect Lab