Case Studies

TVF
Case Study

Establishing a Emotional Connect With Viewers

Case Brief: The popularity of OTT content has been increasing at an astonishing pace; Series fanatics across the world are critical of the content quality as well as very vocal on social media, making it very difficult job for the

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Case Study

Optimizing Video Advertisements

[vc_row][vc_column width=”5/6″][vc_row_inner][vc_column_inner width=”5/6″][vc_column_text] Case Brief: With the advertising market becoming more cluttered by the second, brands need to connect with the consumers before they can sell their products or services. But the connect to be achieved here isn’t just a

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Byjus
Case Study

Content Presentation – What Works & What Doesn’t

[vc_row][vc_column width=”5/6″][vc_row_inner][vc_column_inner width=”5/6″][vc_column_text padding_setting=”1″ desktop_padding=”custom-desktop-padding”] Case Brief: Every student has a different way of learning. They look for different formats of tutorials to find what best suits their consumption. We conducted a study on competitive exam tutorials by 3 different

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PaytmFreecharge
Case Study

UX Optimization; Feature Testing for Apps

[vc_row][vc_column width=”2/3″][vc_column_text]Case Brief: Understanding what will engage users and bring them back as repeat customers, and identifying the elements that might discourage them from taking an action, can be challenging. UX testing is an important line item for every product

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Affect Lab