Posted by Lava Kumar | June 14, 2019
How to really measure ROI on Sports Sponsorship this World Cup?

    The World Cup has already begun and is packed full for the key matches. As the players get on with the matches and millions of people tune in...

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Posted by Charu Bhatnagar | December 21, 2018
Top 5 Insights We Learnt In 2018 That You Can Apply In Your Consumer Studies

Affect Lab employs its multimodal Emotion Recognition technologies, including EEG-Brain Wave Mapping, Eye Tracking, and Facial Coding, among others - to accurately quantify consumers psychological responses to brand offerings in...

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Posted by Zonun Ralte | December 5, 2018
Measuring Viewer Engagement Insights using Emotion AI Featuring Captain Marvel’s Trailer

THE SUBJECT - Fans of the Marvel Cinematic Universe are in for a real treat with this one. When Marvel Studios launched the first trailer of Captain Marvel movie, it...

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Posted by Zonun Ralte | November 28, 2018
ENTROPIK TECH UPDATES ITS EMOTION TECH PLATFORM – ‘AFFECT LAB’

At Entropik tech, we offer a more intuitive approach to consumer behavior studies using emotionally perceptive Artificial Intelligence technologies.  Consumer Brands use our solutions through an online SaaS platform –...

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Posted by Zonun Ralte | November 15, 2018
Sentiment Analysis

To put it in simple language, Sentiment Analysis reads - enormously massive data generated online by consumers who are expressing their feelings and attitudes about brands, products or services on...

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Posted by Zonun Ralte | September 17, 2018
Redefining Business Landscape with the New Frontier: Emotion Analytics

Analytics has evolved from being algorithmic to emotionally perceptive, this has a lot of significance for brands. Since long, data analytics has been relying on an impersonal algorithm that deciphers...

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Posted by Arun Gowda | July 19, 2018
Bring Your Products To Life! – Product Research

With modern businesses evolving into bigger and better brands, competition is higher than ever before. This makes it incredibly important for you to ensure that your brand is offering top...

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Posted by Arun Gowda | July 19, 2018
Level Up your Media Research

  New ways of creating, distributing and receiving content have brought in more clutter to the media segment. Affect Lab gives your brand a competitive edge by enabling you to analyze...

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When most market research techniques rely on what users have to say, it is time to give yours a competitive edge by knowing a customer's unarticulated and unsaid feelings.

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