Posted by Zonun Ralte | November 15, 2018
Sentiment Analysis

To put it in simple language, Sentiment Analysis reads - enormously massive data generated online by consumers who are expressing their feelings and attitudes about brands, products or services on...

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Posted by Zonun Ralte | September 17, 2018
Redefining Business Landscape with the New Frontier: Emotion Analytics

  Analytics has evolved from being algorithmic to emotionally perceptive, this has a lot of significance for brands. Since long, data analytics has been relying on an impersonal algorithm that...

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Posted by Arun Gowda | July 19, 2018
Bring Your Products To Life! – Product Research

With modern businesses evolving into bigger and better brands, competition is higher than ever before. This makes it incredibly important for you to ensure that your brand is offering top...

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Posted by Arun Gowda | July 19, 2018
Level Up your Media Research

  New ways of creating, distributing and receiving content have brought in more clutter to the media segment. Affect Lab gives your brand a competitive edge by enabling you to analyze...

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Posted by Arun Gowda | July 19, 2018
Decode Your UI/UX

  Good UX is Good Business   Test your Website, Mobile App, Gaming Experience, Chatbot Conversations and much more with Affect Lab UX testing. Test at each stage of development,...

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Posted by Arun Gowda | July 18, 2018
Get your own EEG Headset!

"Conduct Research With Your Own EEG Headsets!"   Separate EEG headsets need to be procured by the user to conduct EEG research on the Affect Lab platform. Headsets that are...

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Posted by Uttam Pandey | April 19, 2018
Eye Tracking Infographic

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Posted by Charu Bhatnagar | April 5, 2018
The Story of Tastes: How to Use EEG to Understand Your Consumer Choices

. The food industry is exhibiting manifold growth; multiple brands are competing for a place on your plate. Recipe for sustained growth? A flavor that ‘delights’ the taste buds. With...

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Posted by Ranjan Kumar | October 3, 2017
Decoding consumer emotions with facial expression tracking

"Using Facial Coding To Analyze Customers In This Digital Age"   That’s correct! Conducting surveys and circulating questionnaires among customers are passe in this time and age. Today, understanding customer...

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When most market research techniques rely on what users have to say, it is time to give yours a competitive edge by knowing a customer's unarticulated and unsaid feelings.

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