Posted by Charu Bhatnagar | April 5, 2018
The Story of Tastes: How to Use EEG to Understand Your Consumer Choices

. The food industry is exhibiting manifold growth; multiple brands are competing for a place on your plate. Recipe for sustained growth? A flavor that ‘delights’ the taste buds. With...

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Posted by Ranjan Kumar | October 3, 2017
Decoding consumer emotions with facial expression tracking

"Using Facial Coding To Analyze Customers In This Digital Age"   That’s correct! Conducting surveys and circulating questionnaires among customers are passe in this time and age. Today, understanding customer...

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Posted by Charu Bhatnagar | August 1, 2017
[VIDEO] How to set up Consumer Behavior Research with Affect Lab

Decode user experience by using Brain Wave Mapping & Facial Expression tracking in under 2 minutes. Seriously, it’s that easy.

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Posted by ENTROPIK | July 27, 2017
How can AI be used to bridge the gap between data and human emotions

  Renowned American Futurist Ray Kurzweil once said, "Artificial intelligence will reach human levels by around 2029. Follow that out further to say, 2045, we will have multiplied the intelligence,...

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Posted by Uttam Pandey | July 24, 2017
Marketing 101: Questions Every Content Marketer Should Ask

Social media today, is super cluttered! The volume of content being shared by users and businesses, is increasing by the day. This has resulted in even the best of brands...

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Posted by Ranjan Kumar | July 11, 2017
A 45 BILLION DOLLAR INDUSTRY RUNNING ON EMPIRICAL CORRELATION

  How do we find out what customers think about brands? The obvious answer is “Consumer Behavior Research”. It is the go-to strategy most businesses use to find out what...

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Posted by Uttam Pandey | July 7, 2017
Add the power of Human Emotions to your Advertising

As advertisers we spend so much time creating videos & chasing viewers via paid advertisements that we miss out on, incorporating consumer feedback & ensuring our content resonates with users...

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