Posted by Ranjan Kumar | June 20, 2017

  In his classic work on human psychology, The Crowd: A Study of the Popular Mind, Gustave LeBon wrote: “The greater part of our daily actions are the result of...

Continue Reading
Posted by Uttam Pandey | June 15, 2017
How can Affect Lab Be Used in Video Production Pipeline [A Visual Guide]

Affect Lab goes beyond surveys and questionnaires, to delve into users' subconscious & ensure your brand resonates with them emotionally. Depending on the campaign goal, Affect Lab can be plugged...

Continue Reading
Posted by Vinay Sasi | June 12, 2017
Let Consumer Emotions define your media strategy for Maximum impact

Almost 90% of the human behavior is driven by emotions. If your content marketing strategy for videos hasn’t been able to tap into emotions, you’re probably not getting even 20%...

Continue Reading
Posted by Charu Bhatnagar | May 30, 2017
[Video] Quantifying Emotional Response for your Brands and Products

Entropik presents Affect Lab Decoding Emotional Interactivity. Transforming product experiences by decoding human emotions.

Continue Reading
Posted by ENTROPIK | May 30, 2017
3 Ways human behaviour research can be applied to your brand/product

Transform your products | Create Ads that move | Launch Brands that connect Write to us on or Click here to schedule a demo NOW!

Continue Reading
Next era of computing - Cognitive and Affective Computing
Posted by Lava Kumar | May 21, 2017
Next era of computing – Cognitive and Affective Computing

Every 10 years or so, the industry as a whole gets addicted to certain buzzwords and there is definitely a rational argument behind it. If we look at Gartner's hype...

Continue Reading
Affect Score - Why should every content creator be aware of it?
Posted by ENTROPIK | May 19, 2017
Affect Score – Why should every content creator be aware of it?

As Ian Maitland - the Emmy-Award winning director and editor says: "It is the filmmaker's job to create moods in such a realistic manner that the audience will experience those...

Continue Reading
Posted by Ranjan Kumar | May 15, 2017
Emotion is What Moves People & Now We Can Quantify It- Mother’s Day Showcase

It’s that time of the year when social media is lit up with emotional declarations of love for mothers and news-feed is filled with #HappyMothersDay ads. Each advertisement fighting to...

Continue Reading
The Stickiness Factor - No more a mystery!
Posted by ENTROPIK | May 15, 2017
The Stickiness Factor – No more a mystery!

Coca-cola paid 33 MM$ for the rights to sponsor the 1992 Olympics, but despite a huge advertising push, only 12 percent of TV viewers realised that they were the official...

Continue Reading
Posted by Charu Bhatnagar | May 11, 2017
[VIDEO] Improve your Video Efficiency with Emotion Data

    With learn how can you ensure your brand content always makes an impact This video gives you an overview of how AffectLab can take your consumer research...

Continue Reading

Why Choose Us?

When most market research techniques rely on what users have to say, it is time to give yours a competitive edge by knowing a customer's unarticulated and unsaid feelings.



Impact on Topline


Setup Time


Emotional Parameters Measured