Affect Score - Why should every content creator be aware of it?
Posted by ENTROPIK | May 19, 2017
Affect Score – Why should every content creator be aware of it?

As Ian Maitland - the Emmy-Award winning director and editor says: "It is the filmmaker's job to create moods in such a realistic manner that the audience will experience those...

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Posted by Ranjan Kumar | May 15, 2017
Emotion is What Moves People & Now We Can Quantify It- Mother’s Day Showcase

It’s that time of the year when social media is lit up with emotional declarations of love for mothers and news-feed is filled with #HappyMothersDay ads. Each advertisement fighting to...

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The Stickiness Factor - No more a mystery!
Posted by ENTROPIK | May 15, 2017
The Stickiness Factor – No more a mystery!

Coca-cola paid 33 MM$ for the rights to sponsor the 1992 Olympics, but despite a huge advertising push, only 12 percent of TV viewers realised that they were the official...

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Posted by Charu Bhatnagar | May 11, 2017
[VIDEO] Improve your Video Efficiency with Emotion Data

    With www.affectlab.io learn how can you ensure your brand content always makes an impact This video gives you an overview of how AffectLab can take your consumer research...

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Why Choose Us?

When most market research techniques rely on what users have to say, it is time to give yours a competitive edge by knowing a customer's unarticulated and unsaid feelings.

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Impact on Topline

120sec

Setup Time

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Emotional Parameters Measured