Case Study

Media Planning Optimization | Affect Lab

Leading FMCG Brand lifts Marketing Spend ROI by 34%

A globally well-known Fast-Moving Consumer Goods (FMCG) brand with annual marketing spend of over $6 billion runs commercials in several formats on Facebook, Hotstar, and YouTube, majorly consumed through televisions, laptops, and mobiles. Given the ever-evolving complex web of ad … Read More

Usability Optimization Chatbots

IT Consulting Firm Maximizes Chatbot Utilization by 21%

A leading IT consulting firm with a revenue of $44.33 billion is driving the digital transformation for a premier multinational bank. As part of the transformative process, one of their mandates is to deliver a superlative customer experience across digital … Read More

A Malaysian Bank Uses AffectLab to Pick Most The Preferred Card Design

Credit cards are the most established cashless mode of payment in the market. In fact, they have revolutionized the way consumers do their travel, event tickets, and shopping purchasing via online platforms. Research forecasts that the revenue with credit cards … Read More

A Fortune Global 500 company was looking for a solution to optimize the UX/UI performance of a Chatbot for their banking client. Entropik Tech’s emotion AI solution – Affect Lab, was deployed to deliver a seamless Chatbot experience for the bank.

A Premier Global Bank Enhanced ‘Chatbot Experience’ Using Emotion AI Platform

Chatbots have taken the digital customer service space by storm. A study claims that by 2022, banks will automate up to 90% of customer interaction via Chatbots. Having said that, the digital banking system is still struggling to perform seamless … Read More

A Leading Global Bank Leverages Affect Lab’s Emotion AI Tech To Lift Digital Conversions by 12%

A leading global bank was struggling with a long-standing issue of a leaking customer funnel on its mobile application. While the existing user experience testing methods employing surveys and focus group discussions were able to ascertain the ‘what’ of the … Read More

Retail packaging design test

India’s Trusted FMCG Brand Deploys Emotion AI To Identify the Most Saleable Package Design

We live in an informative era where consumer’s expectations are increasing by leaps and bounds. With so many alternatives stacked on the shelf next to the brand’s product, it’s difficult to stand out.  A big player in the Food Industry … Read More

A Leading CPG Brand in India Implemented Emotion AI Tech to Evaluate Eye-Catchy Packaging

The role of FMCG packaging is very critical in marketing and has gained greater importance in the past few decades. According to research, 84% of professionals working for fast-moving consumer goods are under more pressure to introduce new products to … Read More

Indian Wholesaler Saved up to 42% by Leveraging Emotional AI Solution – ShopperEQ’s Planogram Testing

A leading Cash and Carry wholesaler with 52 stores across the nation that are serving 4-million-member partners was looking for data-backed, scientific and scalable technology to test their planograms across the retail chain. Regardless of channel, store format, product, or … Read More

India’s Leading Retail Leveraged Emotion AI Tech to Evaluate Store Layout Efficiency

Driving conversions in retail, especially in the brick-and-mortar model is becoming complex. To remain viable in this competitive environment, retailers must constantly improve their store economics.  A leading Indian retail corporation with 52 stores across the nation that are serving … Read More

Dental Care brand packaging and shelf test – Case Study

Know more on how this dental care brand evaluated their new toothbrush packaging displayed on the aisle of the shopping centre for best audience engagement.

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