Research

Ad In Review: Samsung’s #TheOmnipresentBoss Ad Campaign

Samsung delivers a concise message with an interesting ad campaign  #TheOmnipresentBoss, subtly highlights the latest product feature – #AltZLife – ‘Quick Switch’  Samsung’s new ad teaser titled, ‘The Omnipresent Boss’, featuring Gajraj Rao as a spying boss, garnered over 40-million … Read More

Ad In Review ‘Heineken – Back to the Bars’

Heineken’s 60-secs Ad #BacktotheBars, imagines the new normal at clubs in a pandemic-stricken world.Affect Lab deployed the Emotion AI tech to figure out what caught the viewer’s attention, how engaged audiences were to the ad film, and how long did they maintain continuous attention. … Read More

Ad In Review: Behind Nike’s Internet-Breaking Creative #YouCan’tStopUs

Ad In Review: Behind Nike’s Internet-Breaking Creative #YouCan’tStopUs

Nike’s 90 secs the blink-and-you-miss-it ad- ‘You Can’t Stop Us,’ featuring 53 athletes, having 60+ million views on YouTube, let’s unearth the unstated response & reactions from viewers using Emotion AI tech … Read More

Ad In Review: ‘A Climate Change Promise from Apple’, Affect Lab’s Emotion AI Tech Decodes the Heart Tugging Creative

Ad In Review: ‘A Climate Change Promise from Apple’, Affect Lab’s Emotion AI Tech Decodes the Heart Tugging Creative

‘A Climate Change Promise from Apple’, Affect Lab – Emotion AI Platform Decodes the Heart Tugging Creative with Emotion AI Technologies
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Ad In Review - Tanishq by Tata Group

Let’s Decode Tanishq’s Ekvatam Commercial Using Emotion AI

Tanishq’s Ekvatam video commercial recently found itself mired in a raging controversy, largely fueled by social media. The advertisement garnered an immense amount of attention, unfortunately for wrong reasons. Ever since the day of its launch, the ad became a … Read More

Research

Brain Wave Signal (EEG) of NeuroSky, Inc.

Raw EEG signals with dry electrodes of NeuroSky system were compared to those with wet electrodes with Biopac system. FFTs were performed to compare signal characteristics of the EEGs, especially power spectrums. Results show that EEG signals of NeuroSky system … Read More

Research

Exploration of the Effect of Electroencephalograph Levels in Experienced Archers

This preliminary study aims to record the brainwaves of two experienced archers, while undertaking the process of aiming and shooting arrows at a target. The brainwaves are then analysed for repeatability and dominant characteristics within individual electroencephalograph activity. Images of … Read More

Research

Evaluation of Attention and Relaxation Levels of Archers in Shooting Process using Brain Wave Signal Analysis Algorithms

Archer’s capability of attention and relaxation control during shooting process was evaluated using EEG technology. Attention and meditation algorithms were used to represent the levels of mental concentration and relaxation levels. Elite, mid-level, and novice archers were tested for short … Read More

Research

A Brain-Computer Interface Based Attention Training Program for Treating Attention Deficit Hyperactivity

Attention deficit hyperactivity disorder (ADHD) symptoms can be difficult to treat. We previously reported that a 20-session brain-computer interface (BCI) attention training programme improved ADHD symptoms. Here, we investigated a new more intensive BCI-based attention training game system on 20 … Read More

Research

INTEGRATION OF ELECTROENCEPHALOGRAPHY BASED SERVICES INTO CONSUMER ELECTRONICS

Commercialized electroencephalography (EEG) sensors are available that one could extract EEG data more cheaply and more easily. As commercialized EEG sensors can be used commonly, the services that could be provided using EEG and interactions that can be achieved by … Read More

Affect Lab