Emotion AI: The Future of Consumer Research in Retail

The Covid-19 pandemic has ushered in numerous changes to the retail landscape. The industry is transforming- from an increased emphasis on redesigning stores as per physical distancing norms, mushrooming contactless payment systems to retailers struggling to maintain in-store footfall when customers are hesitant to visit the stores.
Offering personalized, optimized, and swift shopping experiences is the key to successfully driving in-store sales in the post-pandemic era.
That’s where Emotion AI technologies can help test shop layout, package design, planogram, PoSM, product placement, and more. Traditional market research methods often rely on surveys, feedback forms, FGDs, and stated customer responses. With Emotion AI, retailers can effectively humanize the shopping experiences by diving deep into the shopper’s mind and tapping into consumer emotions.
However, this is not science fiction, as Entropik Tech is transforming retail and helping brands strike a connection with their customers. Entropik, a Bengaluru-based start-up, tracks customers’ brainwaves apart from physiological variations such as facial expressions (movement of facial muscles) and eye movements (pupillary dilation) to gauge their state of mind and offer actionable intelligence to the brands.
Explore how Entropik Tech derives and analyzes attention and engagement metrics for in-store shopping experiences. Read the full report here, to get key insights by says Ranjan Kumar, CEO, and Founder, Entropik Tech while interacting with Outlook Business.

Outlook Business, launched in 2006, is the country’s second-largest business magazine. Outlook Business covers markets, enterprise, and strategy and publishes ground-up reports, exclusive interviews, and relevant business stories.