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LIFE AT ENTROPIK – GEETA SINGH RAJPUT, SOFTWARE ENGINEER, ENGINEERING THE FUTURE OF TECHNOLOGY

Posted by Adithi P

Geeta is a software engineer at Entropik. She is who we all love calling the quintessential good girl. A successful career woman, she has been staying away from her family making a mark for herself in the big city and … Read More

June 19, 2019 Featured Post

How to really measure ROI on Sports Sponsorship this World Cup?

Posted by Lava Kumar

The World Cup has already begun and is packed full for the key matches. As the players get on with the matches and millions of people tune in to watch them, brands are glued to their performance dashboards … Read More

June 14, 2019 Featured Post

Top 5 Insights We Learnt In 2018 That You Can Apply In Your Consumer Studies

Posted by Charu Bhatnagar

Affect Lab employs its multimodal Emotion Recognition technologies, including EEG-Brain Wave Mapping, Eye Tracking, and Facial Coding, among others – to accurately quantify consumers psychological responses to brand offerings in a coherent and easy to comprehend tabulation, to optimize consumer … Read More

December 21, 2018 Featured Post

Entropik Tech wins the Amazon AI Conclave 2018 in Media & Entertainment Category

Posted by Charu Bhatnagar

Entropik Tech, won the award in the Media and Entertainment category at the on-going Amazon AI Conclave 2018, Bengaluru Bengaluru, December 13, 2018: Entropik Tech, India’s only EmotionAI company in India, won the award in the Media and Entertainment category … Read More

December 21, 2018 Featured Post

CEO India: Machines Get Emotionally Intelligent – by Ranjan Kumar

Posted by Charu Bhatnagar

Originally Published in CEO India Magazine EmotionAI platforms like Affect Lab, IBM Watson and Affectiva provide brands access to a range of Emotion Recognition Technologies. Read the original article : https://www.magzter.com/IN/Imagine-Media-&-Lifestyle-Pvt-Ltd./CEO-India/Business/303476

September 30, 2018 Featured Post

Eye Tracking Infographic

Posted by Uttam Pandey

April 19, 2018 Featured Post

WHAT IS FACIAL CODING & HOW TO USE IT FOR CONSUMER BEHAVIOUR ANALYSIS

Posted by ENTROPIK

August 21, 2017 Featured Post

Ad In Review: Samsung’s #TheOmnipresentBoss Ad Campaign

Posted by Nidhi

Samsung delivers a concise message with an interesting ad campaign #TheOmnipresentBoss, subtly highlights the latest product feature – #AltZLife – ‘Quick Switch’ Samsung’s new ad teaser titled, ‘The Omnipresent Boss’, featuring Gajraj Rao as a spying boss, garnered over 40-million … Read More

January 18, 2021 Featured Post

Ad In Review ‘Heineken – Back to the Bars’

Posted by Nidhi

Heineken’s 60-secs Ad #BacktotheBars, imagines the new normal at clubs in a pandemic-stricken world.Affect Lab deployed the Emotion AI tech to figure out what caught the viewer’s attention, how engaged audiences were to the ad film, and how long did they maintain continuous attention. … Read More

January 17, 2021 Featured Post

Ad In Review: Behind Nike’s Internet-Breaking Creative #YouCan’tStopUs

Posted by Nidhi

Nike’s 90 secs the blink-and-you-miss-it ad- ‘You Can’t Stop Us,’ featuring 53 athletes, having 60+ million views on YouTube, let’s unearth the unstated response & reactions from viewers using Emotion AI tech … Read More

January 15, 2021 Featured Post

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Latest posts

LIFE AT ENTROPIK – GEETA SINGH RAJPUT, SOFTWARE ENGINEER, ENGINEERING THE FUTURE OF TECHNOLOGY

How to really measure ROI on Sports Sponsorship this World Cup?

Top 5 Insights We Learnt In 2018 That You Can Apply In Your Consumer Studies

Entropik Tech wins the Amazon AI Conclave 2018 in Media & Entertainment Category

CEO India: Machines Get Emotionally Intelligent – by Ranjan Kumar

Eye Tracking Infographic

WHAT IS FACIAL CODING & HOW TO USE IT FOR CONSUMER BEHAVIOUR ANALYSIS

Ad In Review: Samsung’s #TheOmnipresentBoss Ad Campaign

Ad In Review ‘Heineken – Back to the Bars’

Ad In Review: Behind Nike’s Internet-Breaking Creative #YouCan’tStopUs