Stratus Blog

Follow along with us as we share our experiences in the industry - the highs, the lows, and everything that falls in between.

LIFE AT ENTROPIK – GEETA SINGH RAJPUT, SOFTWARE ENGINEER, ENGINEERING THE FUTURE OF TECHNOLOGY

Geeta is a software engineer at Entropik. She is who we all love calling the quintessential good girl. A successful career woman, she has been staying away from her family making a mark for herself in the big city and … Read More

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How to really measure ROI on Sports Sponsorship this World Cup?

    The World Cup has already begun and is packed full for the key matches. As the players get on with the matches and millions of people tune in to watch them, brands are glued to their performance dashboards … Read More

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Top 5 Insights We Learnt In 2018 That You Can Apply In Your Consumer Studies

Affect Lab employs its multimodal Emotion Recognition technologies, including EEG-Brain Wave Mapping, Eye Tracking, and Facial Coding, among others – to accurately quantify consumers psychological responses to brand offerings in a coherent and easy to comprehend tabulation, to optimize consumer … Read More

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Entropik Tech wins the Amazon AI Conclave 2018 in Media & Entertainment Category

Entropik Tech, won the award in the Media and Entertainment category at the on-going Amazon AI Conclave 2018, Bengaluru Bengaluru, December 13, 2018: Entropik Tech, India’s only EmotionAI company in India, won the award in the Media and Entertainment category … Read More

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CEO India: Machines Get Emotionally Intelligent – by Ranjan Kumar

Originally Published in CEO India Magazine EmotionAI platforms like Affect Lab, IBM Watson and Affectiva provide brands access to a range of Emotion Recognition Technologies. Read the original article : https://www.magzter.com/IN/Imagine-Media-&-Lifestyle-Pvt-Ltd./CEO-India/Business/303476

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Eye Tracking Infographic

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WHAT IS FACIAL CODING & HOW TO USE IT FOR CONSUMER BEHAVIOUR ANALYSIS

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Credit card design preference testing – Case Study

A 100-year-old major Public listed bank headquartered in Malaysia with its presence in the APAC region. The bank provides banking services and financial products, which include property, auto, personal loans, payment products, share financing, investment, and insurance, as well as … Read More

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Digital transformation with enhanced UX – Case Study

As a part of their Digital Transformation, this MNC designs & develops digital interfaces for their Banking client across various workflows.  Customer was looking to evaluate the User experience and UI efficacy for Banking Chatbot experience to audit its efficacy … Read More

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Customer experience optimisation – Case Study

Know more on how one of the worlds largest Banks, tried to improve drop off rates with their Mobile App and derived more actionable insights to optimise the customer experience

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Retail packaging design test

Retail packaging test – Case study

A major consumer products brand is evaluating various Pack Designs to be rolled out for its Snacks Product . They wanted to evaluate the salient features of the Pack to be ,Stand out in a shelf, capable of strongest holding … Read More

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Pack design testing – Case study

A major consumer products brand is evaluating various Pack Designs to be rolled out for its Snacks Product. They wanted to evaluate the salient features of the pack to stand out in a shelf, capable of strongest holding power, Communicates … Read More

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Shopping layout efficacy – Case study

Know more on how this leading retail corporation leveraged AI-based technology for shopping layout efficacy measurement in a cost-effective way

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Planogram testing Case study

Know more on how this leading retail corporation explored data-backed, scientific technology to test their planograms across their retail chain

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Dental Care brand packaging and shelf test – Case Study

Know more on how this dental care brand evaluated their new toothbrush packaging displayed on the aisle of the shopping centre for best audience engagement.

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TVC Creative testing – Case Study

Know how a Leading Consumer brand evaluated and optimized their TVC Ad to ensure best ROI

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Concept Testing – Scratch Film

Brand Communication and Ads are a means to convey the Values & features of Product or Brand in ways that resonate best with the Target Audience. Usually a misaligned communication leads to a drop in Organic conversion and thus low … Read More

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