Stratus Blog

Follow along with us as we share our experiences in the industry - the highs, the lows, and everything that falls in between.

Ad In Review: Behind Nike’s Internet-Breaking Creative #YouCan’tStopUs

Ad In Review: Behind Nike’s Internet-Breaking Creative #YouCan’tStopUs

Nike’s 90 secs the blink-and-you-miss-it ad- ‘You Can’t Stop Us,’ featuring 53 athletes, having 60+ million views on YouTube, let’s unearth the unstated response & reactions from viewers using Emotion AI tech … Read More

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Media Planning Optimization | Affect Lab

Leading FMCG Brand lifts Marketing Spend ROI by 34%

A globally well-known Fast-Moving Consumer Goods (FMCG) brand with annual marketing spend of over $6 billion runs commercials in several formats on Facebook, Hotstar, and YouTube, majorly consumed through televisions, laptops, and mobiles. Given the ever-evolving complex web of ad … Read More

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Usability Optimization Chatbots

IT Consulting Firm Maximizes Chatbot Utilization by 21%

A leading IT consulting firm with a revenue of $44.33 billion is driving the digital transformation for a premier multinational bank. As part of the transformative process, one of their mandates is to deliver a superlative customer experience across digital … Read More

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Emerging Technology Trends in HR to watch out for in 2021

Emerging Technology Trends in HR to watch out for in 2021

Emotion AI tech hold the key by having the ability to compensate for the lack of human touch and the absence of brimming workspaces. Emotion AI has the power to revolutionize the workplace of the future. … Read More

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"Powered with technologies such as eye-tracking, facial coding, and UX testing techniques in Emotion AI, educators can reform their content to maximize the student's learning. AI-driven emotion analytics and algorithms can also help teachers gain insights into the emotional intelligence, learning abilities, and behavioral skills of each student," writes Ranjan Kumar,

Future of Emotion AI In The Education Sector

The ongoing coronavirus pandemic and accompanying lockdown brought ripples across the global education sector. Millions of students shifted to online learning overnight. As several industries across the globe incurred losses, the EdTech industry witnessed a boom like never before.  With … Read More

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Born On Campus: IIT Kharagpur engineer Ranjan Kumar has turned a college project into an insights providing start-up

Born On Campus: IIT Kharagpur engineer Ranjan Kumar has turned a college project into an insights providing start-up

In the News: Face it! Here’s your feedback “Money never starts an idea; it is the idea that starts the money,” said W J Cameron, and the birth and rise of Entropik Tech personify the quote. Everybody has watched movies … Read More

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Ad In Review: ‘A Climate Change Promise from Apple’, Affect Lab’s Emotion AI Tech Decodes the Heart Tugging Creative

Ad In Review: Entropik Tech Decodes the Heart Tugging Ad from Apple

‘A Climate Change Promise from Apple’, Affect Lab – Emotion AI Platform Decodes the Heart Tugging Creative with Emotion AI Technologies
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Top Tech Trends Redefining the Future of Marketing & Advertising

Top Tech Trends Redefining the Future of Marketing & Advertising

Where most industries took a hit, the inverse is true for online marketing and advertising. Even though organizations established digital presences long before 2020, the Coronavirus outbreak abruptly altered consumer preferences and behavior. As businesses enter 2021, marketing strategies and … Read More

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Emerging Tech Trends in HR to watch out for in 2021

“Emotion AI will soon find space in everyday virtual recruitment with a hope to make hiring more qualified employee,” says Ranjan Kumar, CEO & Founder of Entropik Tech

Following the Coronavirus pandemic, human resource wings and recruitment cells are experiencing rapid transformation. With increased emphasis on remote working, virtual meetings, digital tracking, hybrid workspace technologies, and virtual hiring are set to shape the future of work cultures across … Read More

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Top Trends Reshaping the Future of Retail Industry in 2021

Retail Tech Trends: What’s Next in-store for you in 2021?

From rapidly changing customer behavior to logistics issues, retail businesses across the globe are affected by COVID-19. Here’s an infographic displaying the challenges faced by the retail industry, and how new technologies are helping retail brands run the business smoothly and keep the ‘economy’ rolling. … Read More

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Affect Lab