Indian Wholesaler Saved up to 42% by Leveraging Emotional AI Solution – ShopperEQ’s Planogram Testing

A leading Cash and Carry wholesaler with 52 stores across the nation that are serving 4-million-member partners was looking for data-backed, scientific and scalable technology to test their planograms across the retail chain.

Regardless of channel, store format, product, or category planogram advanced research techniques can provide deeper insight into a shopper’s decision-making process and actual behaviour at the shelf. 

Entropik Tech’s emotion AI solution – Affect Lab, enables brands to measure its consumers’ shopper experience using Emotion, Noticeability & Cognitive reaction. Entropik’s Planogram Testing is one of the most cutting-edge Shopper Research technologies, while still cost-efficient & scalable. 

Key Highlights 

  • Saved Up To 42% Of Cost-Saving 
  • Provided Recommendation, for Creating a Better In-Store Experience 
  • Identified Impact of Different Shelf Layout 

Affect Lab’s ShopperEQ helps retailers in positioning themselves better to meet customers’ expectations and realize higher returns on their display investments.

Read Full case study, Now!
Affect Lab