A leading Cash and Carry wholesaler with 52 stores across the nation that are serving 4-million-member partners was looking for data-backed, scientific and scalable technology to test their planograms across the retail chain.
Regardless of channel, store format, product, or category planogram advanced research techniques can provide deeper insight into a shopper’s decision-making process and actual behaviour at the shelf.
Entropik Tech’s emotion AI solution – Affect Lab, enables brands to measure its consumers’ shopper experience using Emotion, Noticeability & Cognitive reaction. Entropik’s Planogram Testing is one of the most cutting-edge Shopper Research technologies, while still cost-efficient & scalable.
- Saved Up To 42% Of Cost-Saving
- Provided Recommendation, for Creating a Better In-Store Experience
- Identified Impact of Different Shelf Layout
Affect Lab’s ShopperEQ helps retailers in positioning themselves better to meet customers’ expectations and realize higher returns on their display investments.