As advertisers we spend so much time creating videos & chasing viewers via paid advertisements that we miss out on, incorporating consumer feedback & ensuring our content resonates with users at an ‘emotional level’.
Instead of bombarding users with content and hoping something works out; Harness the power of human emotions & use Affect Lab for Strategic Media Planning.
According to eMarketer.com, such a barrage of content is the primary reason a user will be turned off by a brand
With Affect Lab, create campaigns that truly make an impact.
- Maximize Video Budgets with Emotion Response Prediction
Test your audio, video advertisements to know how your audience ‘feels’ towards it. Assign budgets to better performing content based on real data
- Test how videos perform in different markets to refine targeting
Measure performance of your campaign for various target audience and markets. Conduct a dip stick study to ensure precision targeting
- Boost your organic traffic and increase engagement with emotionally relevant content
Ensure a higher k-factor for your video by increasing the emotional appeal of your content & thereby improving organic reach.
Affect Lab goes beyond surveys and questionnaires, to delve into user’s subconscious thoughts & ensure brand message resonates with them emotionally.
Schedule a FREE DEMO with us to understand how you can make your user’s emotions work for your brand.