Blog LP Masonary

Research
Detection of Media Enjoyment using Single-Channel EEG signal

We propose to use real-time single-channel EEG signal to quantify user enjoyment level elicited by media content. Selected time-frequency components from single-channel frontal EEG were extracted and formed a statistical multivariate model predicting user enjoyment level. Frequency components from Theta,

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TVF
Establishing a Emotional Connect With Viewers

Case Brief: The popularity of OTT content has been increasing at an astonishing pace; Series fanatics across the world are critical of the content quality as well as very vocal on social media, making it very difficult job for the

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Optimizing Video Advertisements

[vc_row][vc_column width=”5/6″][vc_row_inner][vc_column_inner width=”5/6″][vc_column_text] Case Brief: With the advertising market becoming more cluttered by the second, brands need to connect with the consumers before they can sell their products or services. But the connect to be achieved here isn’t just a

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