Research

Research

Ad In Review

Ad In Review: Best of Easter Ads Launched in 2021

From chocolate bunnies hopping around to ‘egg-cellent’ Easter puns, brands went all out on commercials this Easter. Whether it’s Cadbury’s Creme Egg Golden Goobilee or Target’s New Twist on Traditions, marketers leveraged Easter’s joyful theme well. Let us have a look at

Read More »
Dove Stop The Beauty Test
Ad In Review

Ad In Review: Dove’s New Campaign #StopTheBeautyTest

3 out of 4 women are rejected as prospective brides due to beauty biases and their looks, indicates the Dove’s Beauty Test Study. Matrimonial statistics from the Unilever-owned personal care brand reveal how society subjects every Indian woman to a

Read More »
Affect Lab