2019

How to really measure ROI on Sports Sponsorship this World Cup?

    The World Cup has already begun and is packed full for the key matches. As the players get on with the matches and millions of people tune in to watch them, brands are glued to their performance dashboards … Read More

Top 5 Insights We Learnt In 2018 That You Can Apply In Your Consumer Studies

Affect Lab employs its multimodal Emotion Recognition technologies, including EEG-Brain Wave Mapping, Eye Tracking, and Facial Coding, among others – to accurately quantify consumers psychological responses to brand offerings in a coherent and easy to comprehend tabulation, to optimize consumer … Read More