Posted by Lava Kumar | June 14, 2019
How to really measure ROI on Sports Sponsorship this World Cup?

    The World Cup has already begun and is packed full for the key matches. As the players get on with the matches and millions of people tune in...

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Posted by Charu Bhatnagar | November 21, 2018
Analytics Insight Magazine – Nov 2018

  Read the magazine here: //www.analyticsinsight.net/Magazine-Issue-November-2018/#page=33

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Posted by Charu Bhatnagar | October 25, 2018
Meet Entropik Tech, India’s First Startup That Explores EmotionAI

Originally Published on : Analyticsindiamag.com From streamlining various enterprise processes to helping in deciding the recipes in the kitchen, artificial intelligence and machine learning are being largely explored. However, there is...

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Posted by Uttam Pandey | July 24, 2017
Marketing 101: Questions Every Content Marketer Should Ask

Social media today, is super cluttered! The volume of content being shared by users and businesses, is increasing by the day. This has resulted in even the best of brands...

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Posted by Uttam Pandey | July 7, 2017
Add the power of Human Emotions to your Advertising

As advertisers we spend so much time creating videos & chasing viewers via paid advertisements that we miss out on, incorporating consumer feedback & ensuring our content resonates with users...

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The Stickiness Factor - No more a mystery!
Posted by ENTROPIK | May 15, 2017
The Stickiness Factor – No more a mystery!

Coca-cola paid 33 MM$ for the rights to sponsor the 1992 Olympics, but despite a huge advertising push, only 12 percent of TV viewers realised that they were the official...

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