affec lab

Entropik’s Emotion Report: Powerful Ads on Women’s Day 2021 that Caught Viewers’ Attention

Fueled by fantasy than reality, ad campaigns often fail to represent and market to women. However, on the occasion of International Women’s Day 2021, Entropik presents to you the latest women-centric ads stirring meaningful conversations through fun, emotional, and offbeat … Read More

How to really measure ROI on Sports Sponsorship this World Cup?

    The World Cup has already begun and is packed full for the key matches. As the players get on with the matches and millions of people tune in to watch them, brands are glued to their performance dashboards … Read More

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