AffectLab

#AIBoss Series: NextBigWhat Interviews Ranjan Kumar, Entropik

Originally Published on Next Big What “95% of the decisions that a consumer actually makes is subconscious.” #AIBoss [Interview With Ranjan Kumar, Entropik] An extensive interview with Ranjan Kumar, the founder & CEO of Entropik, a company that specializes in … Read More

Top 5 Insights We Learnt In 2018 That You Can Apply In Your Consumer Studies

Affect Lab employs its multimodal Emotion Recognition technologies, including EEG-Brain Wave Mapping, Eye Tracking, and Facial Coding, among others – to accurately quantify consumers psychological responses to brand offerings in a coherent and easy to comprehend tabulation, to optimize consumer … Read More