AffectLab

Ad In Review: Behind Nike’s Internet-Breaking Creative #YouCan’tStopUs

Ad In Review: Behind Nike’s Internet-Breaking Creative #YouCan’tStopUs

Nike’s 90 secs the blink-and-you-miss-it ad- ‘You Can’t Stop Us,’ featuring 53 athletes, having 60+ million views on YouTube, let’s unearth the unstated response & reactions from viewers using Emotion AI tech … Read More

Born On Campus: IIT Kharagpur engineer Ranjan Kumar has turned a college project into an insights providing start-up

Born On Campus: IIT Kharagpur engineer Ranjan Kumar has turned a college project into an insights providing start-up

In the News: Face it! Here’s your feedback “Money never starts an idea; it is the idea that starts the money,” said W J Cameron, and the birth and rise of Entropik Tech personify the quote. Everybody has watched movies … Read More

#AIBoss Series: NextBigWhat Interviews Ranjan Kumar, Entropik

Originally Published on Next Big What “95% of the decisions that a consumer actually makes is subconscious.” #AIBoss [Interview With Ranjan Kumar, Entropik] An extensive interview with Ranjan Kumar, the founder & CEO of Entropik, a company that specializes in … Read More

Top 5 Insights We Learnt In 2018 That You Can Apply In Your Consumer Studies

Affect Lab employs its multimodal Emotion Recognition technologies, including EEG-Brain Wave Mapping, Eye Tracking, and Facial Coding, among others – to accurately quantify consumers psychological responses to brand offerings in a coherent and easy to comprehend tabulation, to optimize consumer … Read More

Affect Lab