Artificial intelligence

Analytics Insight Magazine – Nov 2018

  Read the magazine here: https://www.analyticsinsight.net/Magazine-Issue-November-2018/#page=33

Sentiment Analysis

To put it in simple language, Sentiment Analysis reads – enormously massive data generated online by consumers who are expressing their feelings and attitudes about brands, products or services on the internet, through various social media sites, review portals, website … Read More

Failed marketing campaigns! How we aim to help marketers avoid these disasters.

  What seems like a good idea within a creative brainstorming space can fail catastrophically when put out in the open market. A lot of money, time and resources are invested into creating advertisement campaigns as they carry forward an … Read More

WHAT IS FACIAL CODING & HOW TO USE IT FOR CONSUMER BEHAVIOUR ANALYSIS

How can AI be used to bridge the gap between data and human emotions

  Renowned American Futurist Ray Kurzweil once said, “Artificial intelligence will reach human levels by around 2029. Follow that out further to say, 2045, we will have multiplied the intelligence, the human biological machine intelligence of our civilization a billion-fold.” … Read More

Marketing 101: Questions Every Content Marketer Should Ask

Social media today, is super cluttered! The volume of content being shared by users and businesses, is increasing by the day. This has resulted in even the best of brands failing at reaching out to their audience with the right … Read More

Why your Video Content isn’t going Viral?

Have you stumbled upon a video on YouTube with more than a million views and wondered why it went viral? While some might like to say the creator got lucky, there is actually a whole lot of work and strategy … Read More

Let Consumer Emotions define your media strategy for Maximum impact

Almost 90% of the human behavior is driven by emotions. If your content marketing strategy for videos hasn’t been able to tap into emotions, you’re probably not getting even 20% of the response rate you deserve. Digital advertising spends in … Read More