Branding

Analytics Insight Magazine – Nov 2018

  Read the magazine here: https://www.analyticsinsight.net/Magazine-Issue-November-2018/#page=33

Entropik Tech: Connecting Emotionally With Brands And Consumers Through AI

Originally Published on AnalyticsInsights.net Founded in 2016, Entropik Tech is the only startup to occupy the space of Emotion AI in India. The company explores venues where Emotion AI applications revolutionize products and content and redefine businesses and their interactions … Read More

Sentiment Analysis

To put it in simple language, Sentiment Analysis reads – enormously massive data generated online by consumers who are expressing their feelings and attitudes about brands, products or services on the internet, through various social media sites, review portals, website … Read More

Failed marketing campaigns! How we aim to help marketers avoid these disasters.

  What seems like a good idea within a creative brainstorming space can fail catastrophically when put out in the open market. A lot of money, time and resources are invested into creating advertisement campaigns as they carry forward an … Read More

Redefining Business Landscape with the New Frontier: Emotion Analytics

Analytics has evolved from being algorithmic to emotionally perceptive, this has a lot of significance for brands. Since long, data analytics has been relying on an impersonal algorithm that deciphers data and comes up with an intelligent narrative of things. … Read More

Decoding consumer emotions with facial expression tracking

“Using Facial Coding To Analyze Customers In This Digital Age”   That’s correct! Conducting surveys and circulating questionnaires among customers are passe in this time and age. Today, understanding customer behavior has gone beyond these conventional methods. Marketers and businesses … Read More

Product Variant Testing – FMCG

Case Brief: Product A/B testing is one of the most important aspects for a company. Conducted across the complete product life cycle – introduction, growth, maturity and decline, these tests should be able to provide businesses with actionable insights that … Read More

Marketing 101: Questions Every Content Marketer Should Ask

Social media today, is super cluttered! The volume of content being shared by users and businesses, is increasing by the day. This has resulted in even the best of brands failing at reaching out to their audience with the right … Read More

EMOTION-CONTROLLED MARKETING

  In his classic work on human psychology, The Crowd: A Study of the Popular Mind, Gustave LeBon wrote: “The greater part of our daily actions are the result of hidden motives which escape our Observation.” What truly compels people … Read More

How can Affect Lab Be Used in Video Production Pipeline [A Visual Guide]

Affect Lab goes beyond surveys and questionnaires, to delve into users’ subconscious & ensure your brand resonates with them emotionally. Depending on the campaign goal, Affect Lab can be plugged in at any stage of  your production pipeline. Check out … Read More