Posted by Charu Bhatnagar | November 21, 2018
Analytics Insight Magazine – Nov 2018

  Read the magazine here: //www.analyticsinsight.net/Magazine-Issue-November-2018/#page=33

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Posted by Charu Bhatnagar | November 20, 2018
Entropik Tech: Connecting Emotionally With Brands And Consumers Through AI

Originally Published on AnalyticsInsights.net Founded in 2016, Entropik Tech is the only startup to occupy the space of Emotion AI in India. The company explores venues where Emotion AI applications...

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Posted by Zonun Ralte | November 15, 2018
Sentiment Analysis

To put it in simple language, Sentiment Analysis reads - enormously massive data generated online by consumers who are expressing their feelings and attitudes about brands, products or services on...

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Posted by Zonun Ralte | October 24, 2018
Failed marketing campaigns! How we aim to help marketers avoid these disasters.

  What seems like a good idea within a creative brainstorming space can fail catastrophically when put out in the open market. A lot of money, time and resources are...

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Posted by Zonun Ralte | September 17, 2018
Redefining Business Landscape with the New Frontier: Emotion Analytics

Analytics has evolved from being algorithmic to emotionally perceptive, this has a lot of significance for brands. Since long, data analytics has been relying on an impersonal algorithm that deciphers...

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Posted by Ranjan Kumar | October 3, 2017
Decoding consumer emotions with facial expression tracking

"Using Facial Coding To Analyze Customers In This Digital Age"   That’s correct! Conducting surveys and circulating questionnaires among customers are passe in this time and age. Today, understanding customer...

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Posted by ENTROPIK | September 6, 2017
Product Variant Testing – FMCG

Case Brief: Product A/B testing is one of the most important aspects for a company. Conducted across the complete product life cycle - introduction, growth, maturity and decline, these tests...

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Posted by Uttam Pandey | July 24, 2017
Marketing 101: Questions Every Content Marketer Should Ask

Social media today, is super cluttered! The volume of content being shared by users and businesses, is increasing by the day. This has resulted in even the best of brands...

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Posted by Ranjan Kumar | June 20, 2017
EMOTION-CONTROLLED MARKETING

  In his classic work on human psychology, The Crowd: A Study of the Popular Mind, Gustave LeBon wrote: “The greater part of our daily actions are the result of...

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Posted by Uttam Pandey | June 15, 2017
How can Affect Lab Be Used in Video Production Pipeline [A Visual Guide]

Affect Lab goes beyond surveys and questionnaires, to delve into users' subconscious & ensure your brand resonates with them emotionally. Depending on the campaign goal, Affect Lab can be plugged...

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When most market research techniques rely on what users have to say, it is time to give yours a competitive edge by knowing a customer's unarticulated and unsaid feelings.

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