CASE STUDY

SALES WARS – big billion day vs the great indian festival

CASE BRIEF:   The eCommerce industry is growing at a rapid rate and the market competition witnessed by consumers is getting more expensive by the day. From free deliveries, special credits, humongous marketing budgets and more, Indian consumers get to … Read More

Game On: UX testing for Mobile Games

Case Brief: India‚Äôs mobile gaming market is all set to cross $400 million by 2022. The number of mobile gamers are also predicted to reach 628 million by 2020 and 1.16 billion by 2030. But tapping into this huge market … Read More

Byjus

Content Presentation – What Works & What Doesn’t

[vc_row][vc_column width=”5/6″][vc_row_inner][vc_column_inner width=”5/6″][vc_column_text padding_setting=”1″ desktop_padding=”custom-desktop-padding”] Case Brief: Every student has a different way of learning. They look for different formats of tutorials to find what best suits their consumption. We conducted a study on competitive exam tutorials by 3 different … Read More

PaytmFreecharge

UX Optimization; Feature Testing for Apps

[vc_row][vc_column width=”2/3″][vc_column_text]Case Brief: Understanding what will engage users and bring them back as repeat customers, and identifying the elements that might discourage them from taking an action, can be challenging. UX testing is an important line item for every product … Read More