Consumer Behaviour Research

Posted by Charu Bhatnagar | November 21, 2018
Analytics Insight Magazine – Nov 2018

  Read the magazine here: https://www.analyticsinsight.net/Magazine-Issue-November-2018/#page=33

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Posted by Zonun Ralte | September 17, 2018
Redefining Business Landscape with the New Frontier: Emotion Analytics

Analytics has evolved from being algorithmic to emotionally perceptive, this has a lot of significance for brands. Since long, data analytics has been relying on an impersonal algorithm that deciphers...

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Posted by Arun Gowda | July 19, 2018
Decode Your UI/UX

  Good UX is Good Business   Test your Website, Mobile App, Gaming Experience, Chatbot Conversations and much more with Affect Lab UX testing. Test at each stage of development,...

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Posted by ENTROPIK | September 6, 2017
Product Variant Testing – FMCG

Case Brief: Product A/B testing is one of the most important aspects for a company. Conducted across the complete product life cycle - introduction, growth, maturity and decline, these tests...

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Posted by Ranjan Kumar | June 20, 2017
EMOTION-CONTROLLED MARKETING

  In his classic work on human psychology, The Crowd: A Study of the Popular Mind, Gustave LeBon wrote: “The greater part of our daily actions are the result of...

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When most market research techniques rely on what users have to say, it is time to give yours a competitive edge by knowing a customer's unarticulated and unsaid feelings.

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