Read the magazine here: https://www.analyticsinsight.net/Magazine-Issue-November-2018/#page=33
Consumer Behaviour Research
Redefining Business Landscape with the New Frontier: Emotion Analytics
Analytics has evolved from being algorithmic to emotionally perceptive, this has a lot of significance for brands. Since long, data analytics has been relying on an impersonal algorithm that deciphers data and comes up with an intelligent narrative of things. … Read More
Decode Your UI/UX
Good UX is Good Business Test your Website, Mobile App, Gaming Experience, Chatbot Conversations and much more with Affect Lab UX testing. Test at each stage of development, from Concept Testing, Design and Mock-up Evaluations, A/B Comparison, Standalone … Read More
Product Variant Testing – FMCG
Case Brief: Product A/B testing is one of the most important aspects for a company. Conducted across the complete product life cycle – introduction, growth, maturity and decline, these tests should be able to provide businesses with actionable insights that … Read More
EMOTION-CONTROLLED MARKETING
In his classic work on human psychology, The Crowd: A Study of the Popular Mind, Gustave LeBon wrote: “The greater part of our daily actions are the result of hidden motives which escape our Observation.” What truly compels people … Read More