What seems like a good idea within a creative brainstorming space can fail catastrophically when put out in the open market. A lot of money, time and resources are invested into creating advertisement campaigns as they carry forward an … Read More
Consumer Behaviour
How can AI be used to bridge the gap between data and human emotions
Renowned American Futurist Ray Kurzweil once said, “Artificial intelligence will reach human levels by around 2029. Follow that out further to say, 2045, we will have multiplied the intelligence, the human biological machine intelligence of our civilization a billion-fold.” … Read More
Marketing 101: Questions Every Content Marketer Should Ask
Social media today, is super cluttered! The volume of content being shared by users and businesses, is increasing by the day. This has resulted in even the best of brands failing at reaching out to their audience with the right … Read More
Let Consumer Emotions define your media strategy for Maximum impact
Almost 90% of the human behavior is driven by emotions. If your content marketing strategy for videos hasn’t been able to tap into emotions, you’re probably not getting even 20% of the response rate you deserve. Digital advertising spends in … Read More
