consumer research

[Video] Indiatimes feature Entropik Tech on their video series #TechProbe

Startups to look out for in the AI Domain – Entropik Tech

The article was originally published at :¬†Enterpriseitworld Magazine   Read the original article at: http://www.enterpriseitworld.com/print-magazine/may-issue-2019/

Decoding Consumer Emotion

The Bengaluru-based company’s AI-powered SaaS platform helps consumer brands understand people’s ’emotional’ response. Originally Published in Business Today Magazine-April 2019 1) The Founders Ranjan Kumar, Bharat Singh and Lava Kumar 2) The Idea While running his adtech firm Redcastle, Ranjan … Read More

Top Advertisements of 2018: Static ads analysis

Authored by Ranjan Kumar, Founder & CEO, Entropik Tech. Originally Published on adgully.com When it comes to static advertisement campaigns across the board, be it online or print media, getting high viewership, high recall, having people engage with them or … Read More

Analytics Insight Magazine – Nov 2018

  Read the magazine here:¬†https://www.analyticsinsight.net/Magazine-Issue-November-2018/#page=33

Entropik Tech: Connecting Emotionally With Brands And Consumers Through AI

Originally Published on AnalyticsInsights.net Founded in 2016, Entropik Tech is the only startup to occupy the space of Emotion AI in India. The company explores venues where Emotion AI applications revolutionize products and content and redefine businesses and their interactions … Read More

Failed marketing campaigns! How we aim to help marketers avoid these disasters.

  What seems like a good idea within a creative brainstorming space can fail catastrophically when put out in the open market. A lot of money, time and resources are invested into creating advertisement campaigns as they carry forward an … Read More

CEO India: Machines Get Emotionally Intelligent – by Ranjan Kumar

Originally Published in CEO India Magazine EmotionAI platforms like Affect Lab, IBM Watson and Affectiva provide brands access to a range of Emotion Recognition Technologies. Read the original article : https://www.magzter.com/IN/Imagine-Media-&-Lifestyle-Pvt-Ltd./CEO-India/Business/303476

Decode Your UI/UX

  Good UX is Good Business   Test your Website, Mobile App, Gaming Experience, Chatbot Conversations and much more with Affect Lab UX testing. Test at each stage of development, from Concept Testing, Design and Mock-up Evaluations, A/B Comparison, Standalone … Read More