Posted by Arun Gowda | July 19, 2018
Level Up your Media Research

  New ways of creating, distributing and receiving content have brought in more clutter to the media segment. Affect Lab gives your brand a competitive edge by enabling you to analyze...

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Posted by Arun Gowda | July 19, 2018
Decode Your UI/UX

  Good UX is Good Business   Test your Website, Mobile App, Gaming Experience, Chatbot Conversations and much more with Affect Lab UX testing. Test at each stage of development,...

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Posted by Arun Gowda | July 18, 2018
Get your own EEG Headset!

"Conduct Research With Your Own EEG Headsets!"   Separate EEG headsets need to be procured by the user to conduct EEG research on the Affect Lab platform. Headsets that are...

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Posted by ENTROPIK | July 28, 2017
Game On: UX testing for Mobile Games

Case Brief: India’s mobile gaming market is all set to cross $400 million by 2022. The number of mobile gamers are also predicted to reach 628 million by 2020 and...

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Posted by Ranjan Kumar | June 20, 2017
EMOTION-CONTROLLED MARKETING

  In his classic work on human psychology, The Crowd: A Study of the Popular Mind, Gustave LeBon wrote: “The greater part of our daily actions are the result of...

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The Stickiness Factor - No more a mystery!
Posted by ENTROPIK | May 15, 2017
The Stickiness Factor – No more a mystery!

Coca-cola paid 33 MM$ for the rights to sponsor the 1992 Olympics, but despite a huge advertising push, only 12 percent of TV viewers realised that they were the official...

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Research
Posted by ENTROPIK | May 12, 2017
What’s on your mind? Mental Task Awareness Using Single Electrode Brain Computer Interfaces

Recognizing and summarizing persons’ activities have proven to be effective for increasing self-awareness and enable to improve habits. Reading improves one’s language skills and periodic relaxing improves one’s health. Recognizing...

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