Electroencephalography (EEG)

How can AI be used to bridge the gap between data and human emotions

  Renowned American Futurist Ray Kurzweil once said, “Artificial intelligence will reach human levels by around 2029. Follow that out further to say, 2045, we will have multiplied the intelligence, the human biological machine intelligence of our civilization a billion-fold.” … Read More

Let Consumer Emotions define your media strategy for Maximum impact

Almost 90% of the human behavior is driven by emotions. If your content marketing strategy for videos hasn’t been able to tap into emotions, you’re probably not getting even 20% of the response rate you deserve. Digital advertising spends in … Read More

Research

Detection of Media Enjoyment using Single-Channel EEG signal

We propose to use real-time single-channel EEG signal to quantify user enjoyment level elicited by media content. Selected time-frequency components from single-channel frontal EEG were extracted and formed a statistical multivariate model predicting user enjoyment level. Frequency components from Theta, … Read More

Research

Spectral Modulation of Frontal EEG Activities During Motor Skill Acquisition

This study investigates the modulation of frontal EEG dynamics with respect to progress in motor learning. Using a computerized visual-motor task similar to mirror drawing, our work demonstrated that overall EEG activities in all frequency bands decreased with an increase … Read More

TVF

Establishing a Emotional Connect With Viewers

Case Brief: The popularity of OTT content has been increasing at an astonishing pace; Series fanatics across the world are critical of the content quality as well as very vocal on social media, making it very difficult job for the … Read More