Consumers’ cognitive responses and behaviour towards brand elements, communication and marketing Ads have a significantly greater influence on their purchase intent. While customers may not realize that their emotions drive their purchases, research indicates that 95% of shopping decisions are emotion-driven. Brands … Read More
emotion ai
Behind Dhoni’s New Avatars in #IndiaKaApnaMantra for Vivo IPL 2021
Affect Lab platform illustrates how Emotion AI can help companies identify whether their advertisement is evoking the desired sentiments from the customers or not. By acquiring detailed summaries of consumer emotion, attention, and engagement at a subconscious level, running profitable ad campaigns is easier. … Read More
Most Talked About Ads in Super Bowl 2021: Entropik’s Emotion Metric Report
A few laughs, tears, a pair of good puns sum up the Super Bowl commercials this year. From Michael B Jordan’s steamy appearance as Amazon’s Alexa to Mila Kunis and Ashton Kutcher’s couple feud over Cheetos, viewers were awed by … Read More
Ad In Review: Most Emotion Triggering Digital Ads For January 2021
Informing your customer is important but engaging them on a personal level, even more so. Tugging on the right emotions is a vital way of attracting and connecting with new customers. As people skim through 2021, here are the top … Read More
Ad In Review: The Emotion Triggering Super Bowl Debut Ads
From Tom Brady hoisting the Lombardi Trophy to Tampa Bay Buccaneers bringing it home in their hometown, this Super Bowl turned out to be a blowout. But the 15-30-second spots once again hogged the spotlight, hitting varying emotional notes right … Read More
Ad In Review: Behind Nike’s Internet-Breaking Creative #YouCan’tStopUs
Nike’s 90 secs the blink-and-you-miss-it ad- ‘You Can’t Stop Us,’ featuring 53 athletes, having 60+ million views on YouTube, let’s unearth the unstated response & reactions from viewers using Emotion AI tech … Read More
Ad In Review: Entropik Tech Decodes the Heart Tugging Ad from Apple
‘A Climate Change Promise from Apple’, Affect Lab – Emotion AI Platform Decodes the Heart Tugging Creative with Emotion AI Technologies
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Retail Tech Trends: What’s Next in-store for you in 2021?
From rapidly changing customer behavior to logistics issues, retail businesses across the globe are affected by COVID-19. Here’s an infographic displaying the challenges faced by the retail industry, and how new technologies are helping retail brands run the business smoothly and keep the ‘economy’ rolling. … Read More
Top Tech Trends That Are Redefining CX In E-commerce For The Year 2021
The Covid-19 pandemic has put e-commerce at the absolute forefront of retail, across product categories. According to the Salesforce Q1 Shopping Index, in 2020, e-commerce businesses are witnessing twice the sales from 2019. Country-wide lockdowns and the fear of contracting … Read More
Transforming the HR and Recruitment Landscape with Emotion AI
For a long time, recruiters wasted precious working hours wrestling with piles of resumes and manually sourcing candidates. Technology tackled that to some extent, with algorithms performing administrative tasks from sourcing to screening candidates. However, talent acquisition leaders agree that … Read More
