From chocolate bunnies hopping around to ‘egg-cellent’ Easter puns, brands went all out on commercials this Easter. Whether it’s Cadbury’s Creme Egg Golden Goobilee or Target’s New Twist on Traditions, marketers leveraged Easter’s joyful theme well. Let us have a look at … Read More
EmotionAI
In The News: Entropik Boosts Emotion-Driven Branding
As a subset of Artificial Intelligence, Emotion AI is emerging as a resourceful technology in detecting and interpreting human emotional signals. The disruptive technology of emotion recognition is ushering in changes to the consumer insights industry, and market research methods … Read More
Top 10 Most Talked About Ads In #Year2020
From Tanishq’s Ekatvam to Ryan Reynolds’ Satan Meets 2020, see if your favorite ad made the cut. Entropik analyzed consumer responses as they watched some of 2020’s most discussion –stirring Ad creatives. … Read More
Ad In Review: WhatsApp Launches Print & Digital Ads for Damage Control after Privacy Notification
“WhatsApp respects and protects your privacy” and “Respect for your privacy is coded into our DNA,” the newspaper ads were remarkably different from its clarifications online. The platform’s digital elucidations included, “WhatsApp does not keep logs of who everyone is messaging or calling” and “you can set your messages to disappear,” highlighting the ‘Disappear’ feature of the app, launched recently. … Read More
The Evolving World of Conversation over Video and How Emotion AI is Game Changer
Video conversations are becoming more commonplace by the minute. While human beings are naturally well-versed at interpreting body language, non-verbal cues, and nuanced facial expressions, remote video conversations opened an avenue of opportunities for the Emotion AI industry. … Read More
Ad In Review ‘Heineken – Back to the Bars’
Heineken’s 60-secs Ad #BacktotheBars, imagines the new normal at clubs in a pandemic-stricken world.Affect Lab deployed the Emotion AI tech to figure out what caught the viewer’s attention, how engaged audiences were to the ad film, and how long did they maintain continuous attention. … Read More
Emerging Technology Trends in HR to watch out for in 2021
Emotion AI tech hold the key by having the ability to compensate for the lack of human touch and the absence of brimming workspaces. Emotion AI has the power to revolutionize the workplace of the future. … Read More
Future of Emotion AI In The Education Sector
The ongoing coronavirus pandemic and accompanying lockdown brought ripples across the global education sector. Millions of students shifted to online learning overnight. As several industries across the globe incurred losses, the EdTech industry witnessed a boom like never before. With … Read More
Video: Decoding Consumer Behavior Using Emotion AI
Testing the emotional consumer experience has often led to 4X ROIs in companies, suggest studies. Moreover, Emotion AI is helping businesses drive maximum ROI by understanding their consumers’ emotions. By deploying technologies like facial coding, eye tracking, and brainwave mapping, … Read More
“Emotion AI in education is an innovative concept, which can help increase the efficacy of the long-distance teaching process,” says Ranjan Kumar
Much has changed in the education sector since the start of the COVID-19 pandemic. Over a billion students worldwide were unable to attend a school or university due to closures in response to the pandemic. This unprecedented shift to home-schooling … Read More
