From chocolate bunnies hopping around to ‘egg-cellent’ Easter puns, brands went all out on commercials this Easter. Whether it’s Cadbury’s Creme Egg Golden Goobilee or Target’s New Twist on Traditions, marketers leveraged Easter’s joyful theme well. Let us have a look at … Read More
entropik tech
Entropik’s Emotion AI Tech Enabling Global Brands Decode How Customers Feel About Them
Consumers’ cognitive responses and behaviour towards brand elements, communication and marketing Ads have a significantly greater influence on their purchase intent. While customers may not realize that their emotions drive their purchases, research indicates that 95% of shopping decisions are emotion-driven. Brands … Read More
Entropik’s Emotion AI Tech Helping Brands Win Big by Decoding Consumer Emotions
“In a virtual environment, users can go through a whole shelf, which includes the clients’ package and a bunch of competitor packages. Our Emotion AI Tech tracks exactly where do they look, how much time they spent on a particular package,” says Ranjan Kumar … Read More
Ad In Review: Behind Nike’s Internet-Breaking Creative #YouCan’tStopUs
Nike’s 90 secs the blink-and-you-miss-it ad- ‘You Can’t Stop Us,’ featuring 53 athletes, having 60+ million views on YouTube, let’s unearth the unstated response & reactions from viewers using Emotion AI tech … Read More
Emerging Technology Trends in HR to watch out for in 2021
Emotion AI tech hold the key by having the ability to compensate for the lack of human touch and the absence of brimming workspaces. Emotion AI has the power to revolutionize the workplace of the future. … Read More
Future of Emotion AI In The Education Sector
The ongoing coronavirus pandemic and accompanying lockdown brought ripples across the global education sector. Millions of students shifted to online learning overnight. As several industries across the globe incurred losses, the EdTech industry witnessed a boom like never before. With … Read More
Born On Campus: IIT Kharagpur engineer Ranjan Kumar has turned a college project into an insights providing start-up
In the News: Face it! Here’s your feedback “Money never starts an idea; it is the idea that starts the money,” said W J Cameron, and the birth and rise of Entropik Tech personify the quote. Everybody has watched movies … Read More
Ad In Review: Entropik Tech Decodes the Heart Tugging Ad from Apple
‘A Climate Change Promise from Apple’, Affect Lab – Emotion AI Platform Decodes the Heart Tugging Creative with Emotion AI Technologies
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Video: Decoding Consumer Behavior Using Emotion AI
Testing the emotional consumer experience has often led to 4X ROIs in companies, suggest studies. Moreover, Emotion AI is helping businesses drive maximum ROI by understanding their consumers’ emotions. By deploying technologies like facial coding, eye tracking, and brainwave mapping, … Read More
Let’s Decode Tanishq’s Ekvatam Commercial Using Emotion AI
Tanishq’s Ekvatam video commercial recently found itself mired in a raging controversy, largely fueled by social media. The advertisement garnered an immense amount of attention, unfortunately for wrong reasons. Ever since the day of its launch, the ad became a … Read More
