entropik tech

Ad In Review: Behind Nike’s Internet-Breaking Creative #YouCan’tStopUs

Ad In Review: Behind Nike’s Internet-Breaking Creative #YouCan’tStopUs

Nike’s 90 secs the blink-and-you-miss-it ad- ‘You Can’t Stop Us,’ featuring 53 athletes, having 60+ million views on YouTube, let’s unearth the unstated response & reactions from viewers using Emotion AI tech … Read More

Emerging Technology Trends in HR to watch out for in 2021

Emerging Technology Trends in HR to watch out for in 2021

Emotion AI tech hold the key by having the ability to compensate for the lack of human touch and the absence of brimming workspaces. Emotion AI has the power to revolutionize the workplace of the future. … Read More

"Powered with technologies such as eye-tracking, facial coding, and UX testing techniques in Emotion AI, educators can reform their content to maximize the student's learning. AI-driven emotion analytics and algorithms can also help teachers gain insights into the emotional intelligence, learning abilities, and behavioral skills of each student," writes Ranjan Kumar,

Future of Emotion AI In The Education Sector

The ongoing coronavirus pandemic and accompanying lockdown brought ripples across the global education sector. Millions of students shifted to online learning overnight. As several industries across the globe incurred losses, the EdTech industry witnessed a boom like never before.  With … Read More

Born On Campus: IIT Kharagpur engineer Ranjan Kumar has turned a college project into an insights providing start-up

Born On Campus: IIT Kharagpur engineer Ranjan Kumar has turned a college project into an insights providing start-up

In the News: Face it! Here’s your feedback “Money never starts an idea; it is the idea that starts the money,” said W J Cameron, and the birth and rise of Entropik Tech personify the quote. Everybody has watched movies … Read More

Ad In Review: ‘A Climate Change Promise from Apple’, Affect Lab’s Emotion AI Tech Decodes the Heart Tugging Creative

Ad In Review: Entropik Tech Decodes the Heart Tugging Ad from Apple

‘A Climate Change Promise from Apple’, Affect Lab – Emotion AI Platform Decodes the Heart Tugging Creative with Emotion AI Technologies
Read More

Video: Decoding Consumer Behavior Using Emotion AI

Testing the emotional consumer experience has often led to 4X ROIs in companies, suggest studies. Moreover, Emotion AI is helping businesses drive maximum ROI by understanding their consumers’ emotions. By deploying technologies like facial coding, eye tracking, and brainwave mapping, … Read More

Ad In Review - Tanishq by Tata Group

Let’s Decode Tanishq’s Ekvatam Commercial Using Emotion AI

Tanishq’s Ekvatam video commercial recently found itself mired in a raging controversy, largely fueled by social media. The advertisement garnered an immense amount of attention, unfortunately for wrong reasons. Ever since the day of its launch, the ad became a … Read More

LIFE AT ENTROPIK – GEETA SINGH RAJPUT, SOFTWARE ENGINEER, ENGINEERING THE FUTURE OF TECHNOLOGY

Geeta is a software engineer at Entropik. She is who we all love calling the quintessential good girl. A successful career woman, she has been staying away from her family making a mark for herself in the big city and … Read More

How to really measure ROI on Sports Sponsorship this World Cup?

    The World Cup has already begun and is packed full for the key matches. As the players get on with the matches and millions of people tune in to watch them, brands are glued to their performance dashboards … Read More

8 Most Valued AI Startups In India That Promise Investors Big Returns

The article was originally published on Analyticsindiamag.com In this article, we look at AI startups in India that have attracted big ticket investments in India in the last 5 years. The past investments are also an indication of most valued deep … Read More

Affect Lab