The article was originally published at : Enterpriseitworld Magazine Read the original article at: http://www.enterpriseitworld.com/print-magazine/may-issue-2019/
Facial Coding
Emotion Analytics – enabling brands to create measurable emotional engagement with their consumers
What are Emotions? Emotions, in broad terms, are manifestations of a person’s psychological states, rooted in the subconscious mind. When triggered, the responses produced are autonomous but visibly manifested in our bodies. For example, when a person is angry, it … Read More
Entropik Technologies Setting Sights On Safer Mobility Using Emotion AI
Originally Published on: autotechreview.com Bengaluru-based Entropik Technologies is focussing on offering safer mobility solutions using proprietary technology in the field of emotion research. The company tracks emotions at scale using technologies developed in-house. The core premise has been to bring more … Read More
Measuring Viewer Engagement Insights using Emotion AI Featuring Captain Marvel’s Trailer
THE SUBJECT – Fans of the Marvel Cinematic Universe are in for a real treat with this one. When Marvel Studios launched the first trailer of Captain Marvel movie, it almost broke the internet with 109 million views worldwide within … Read More
Entropik Tech awards its communications mandate to Mavcomm Consulting
Originally Published on Exchange4Media.com Entropik Tech helps brands decode their consumer’s subconscious responses using Emotion Recognition Technologies like Brainwave Mapping, Facial Coding & Eye Tracking. Entropik Tech, a pioneer in the space of EmotionAI, which recently raised $1.1 million investment … Read More
Level Up your Media Research
New ways of creating, distributing and receiving content have brought in more clutter to the media segment. Affect Lab gives your brand a competitive edge by enabling you to analyze effectiveness of your content. How ? Choose From… … Read More
Decoding consumer emotions with facial expression tracking
“Using Facial Coding To Analyze Customers In This Digital Age” That’s correct! Conducting surveys and circulating questionnaires among customers are passe in this time and age. Today, understanding customer behavior has gone beyond these conventional methods. Marketers and businesses … Read More
EMOTION-CONTROLLED MARKETING
In his classic work on human psychology, The Crowd: A Study of the Popular Mind, Gustave LeBon wrote: “The greater part of our daily actions are the result of hidden motives which escape our Observation.” What truly compels people … Read More