market research

Analytics Insight Magazine – Nov 2018

  Read the magazine here: https://www.analyticsinsight.net/Magazine-Issue-November-2018/#page=33

Failed marketing campaigns! How we aim to help marketers avoid these disasters.

  What seems like a good idea within a creative brainstorming space can fail catastrophically when put out in the open market. A lot of money, time and resources are invested into creating advertisement campaigns as they carry forward an … Read More

Decoding consumer emotions with facial expression tracking

“Using Facial Coding To Analyze Customers In This Digital Age”   That’s correct! Conducting surveys and circulating questionnaires among customers are passe in this time and age. Today, understanding customer behavior has gone beyond these conventional methods. Marketers and businesses … Read More

Product Variant Testing – FMCG

Case Brief: Product A/B testing is one of the most important aspects for a company. Conducted across the complete product life cycle – introduction, growth, maturity and decline, these tests should be able to provide businesses with actionable insights that … Read More

WHAT IS FACIAL CODING & HOW TO USE IT FOR CONSUMER BEHAVIOUR ANALYSIS

A 45 BILLION DOLLAR INDUSTRY RUNNING ON EMPIRICAL CORRELATION

  How do we find out what customers think about brands? The obvious answer is “Consumer Behavior Research”. It is the go-to strategy most businesses use to find out what their consumers think about them or their new ideas – … Read More

EMOTION-CONTROLLED MARKETING

  In his classic work on human psychology, The Crowd: A Study of the Popular Mind, Gustave LeBon wrote: “The greater part of our daily actions are the result of hidden motives which escape our Observation.” What truly compels people … Read More

Let Consumer Emotions define your media strategy for Maximum impact

Almost 90% of the human behavior is driven by emotions. If your content marketing strategy for videos hasn’t been able to tap into emotions, you’re probably not getting even 20% of the response rate you deserve. Digital advertising spends in … Read More

The Stickiness Factor - No more a mystery!

The Stickiness Factor – No more a mystery!

[vc_row][vc_column width=”2/3″][vc_column_text] Coca-cola paid 33 MM$ for the rights to sponsor the 1992 Olympics, but despite a huge advertising push, only 12 percent of TV viewers realised that they were the official Olympics soft drink , and another 5 percent … Read More