Posted by Charu Bhatnagar | November 21, 2018
Analytics Insight Magazine – Nov 2018

  Read the magazine here: https://www.analyticsinsight.net/Magazine-Issue-November-2018/#page=33

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Posted by Zonun Ralte | October 24, 2018
Failed marketing campaigns! How we aim to help marketers avoid these disasters.

  What seems like a good idea within a creative brainstorming space can fail catastrophically when put out in the open market. A lot of money, time and resources are...

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Posted by Ranjan Kumar | October 3, 2017
Decoding consumer emotions with facial expression tracking

"Using Facial Coding To Analyze Customers In This Digital Age"   That’s correct! Conducting surveys and circulating questionnaires among customers are passe in this time and age. Today, understanding customer...

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Posted by ENTROPIK | September 6, 2017
Product Variant Testing – FMCG

Case Brief: Product A/B testing is one of the most important aspects for a company. Conducted across the complete product life cycle - introduction, growth, maturity and decline, these tests...

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Posted by Ranjan Kumar | July 11, 2017
A 45 BILLION DOLLAR INDUSTRY RUNNING ON EMPIRICAL CORRELATION

  How do we find out what customers think about brands? The obvious answer is “Consumer Behavior Research”. It is the go-to strategy most businesses use to find out what...

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Posted by Ranjan Kumar | June 20, 2017
EMOTION-CONTROLLED MARKETING

  In his classic work on human psychology, The Crowd: A Study of the Popular Mind, Gustave LeBon wrote: “The greater part of our daily actions are the result of...

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Posted by Vinay Sasi | June 12, 2017
Let Consumer Emotions define your media strategy for Maximum impact

Almost 90% of the human behavior is driven by emotions. If your content marketing strategy for videos hasn’t been able to tap into emotions, you’re probably not getting even 20%...

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The Stickiness Factor - No more a mystery!
Posted by ENTROPIK | May 15, 2017
The Stickiness Factor – No more a mystery!

Coca-cola paid 33 MM$ for the rights to sponsor the 1992 Olympics, but despite a huge advertising push, only 12 percent of TV viewers realised that they were the official...

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When most market research techniques rely on what users have to say, it is time to give yours a competitive edge by knowing a customer's unarticulated and unsaid feelings.

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